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Specialties
Brand Identity
Strategic Marketing
Cross Branding
Internet Marketing
Advertising
Public Relations
Social Media
Website Development
Media Planning
Space Design
History
Established in 1973.
A.L. «Tot» Morton founded Morton & Associates in the basement of his Gainesville home. An advertising sales director for a national poultry publication, Morton set up shop using all the knowledge and contacts gathered in his 13 years in the poultry industry.
John Vardeman, a former Atlanta Journal-Constitution bureau chief and national desk editor, joined the agency in 1994 as a partner. He brought with him the vision for strong public relations, strategic marketing, and regional business development. The firm’s name changed to Morton Vardeman & Associates.
Longtime creative director, Tina Carlson, was promoted to executive vice president and named a partner in 1999. Carlson’s name became the newest «suffix» to join the signature green ampersand of the agency’s logo, making it «Morton Vardeman & Carlson.»