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Specialties
We are Fracture. We print your photos and art directly on glass.
History
Established in 2009.
How did all this silliness start? During the summer of 2008, Alex and Abhi were doing non-profit work in Swaziland, a tiny little country on the southeastern edge of Africa (seriously). During much of their downtime, they got to thinking about things they cared for the most — things like art, entrepreneurship and peanut butter. While pondering these deep thoughts, they realized that the concept of printing and framing had pretty much remained the same for hundreds of years.
We became sold on the idea of revolutionizing how folks got their digital pictures onto their walls, and we scrambled to make it a reality. We stuck with the name because it really embodied the sense of surprise, irony and story telling that went hand-in-hand with our vision for the future.