Emerald Coast Harley-Davidson

Gotta say I was extremely disappointed in the sales guy I was dealing with here. I’m on military orders from California and I just started riding so I wanted to rent and ride while I was here. But for one month of rental it would be the same price as buying a less expensive motorcycle, and that’s with the good deal the the rental agent Jeanine was getting me, so I decided to consider buying. She was pretty good and helpful but she missed the mark in setting me up with the wrong guy for the job. I wasn’t sure of the bike I wanted and I wanted it to have some specific modifications that I was interested in. When it comes down to it the sales guy Gene quotes me an additional 12 grand for everything that I want. And the numbers just didn’t add up or make sense to me. This is of course with my military discount and the cash price because I was getting a loan. So I call another store and they add the same things but somehow they give me a price that’s 7 grand less than his quote… He wanted to assure me that he wasn’t jerking me around
Even got a little hostile when I pointed out the fact that I could add and adding all of the numbers up doesn’t come up to the price that he wanted to charge me. Needless to say he missed his mark and I’m actually glad I wasn’t stupid enough to take his price without checking with another shop. I would not recommend this Harley shop to anyone in the military or even a civilian. When I went in for my first quote I looked at the huge poster on the wall that staged zero down for military and reduced pricing and everything. But when they gave me a quote they wanted me to put 6 grand down. So don’t advertise something if you aren’t actually going to help your service members out. Steer away from this place if you are on a base nearby, I recommend taking the 40 minute drive to another shop and save yourself about 6 grand. Jeanine was nice and friendly though but other than don’t even consider this place especially if you are in the military. The other shops actually give you the military discount they advertise. Or if you do have to stop in, don’t talk to gene.

Was not happy with the communication with the service department. They took forever to return phone calls so decided to use a different shop.

Came in for a Rental on vacation. 2015 Street Glide. Janine was a huge help. Made reservations for Tuesday but she helped move me up to Monday. Ran up an down the coast from Pensacola to Panama City. Everyone at the dealer was helpful and hung out and talked shop for an hour.

Rental Review. I rented a 2015, Ultra Limited — the transaction was smooth and quick — in and out. So if you are in the area, call Mary; she will take care of you. I will definitely rent from this dealer again. Thanks!

Gave FWB harley another chance so took my bike into have service. Service department really lacking in attention to the customer. Took over an hour just to drop my motorcycle off for service and I had an appointment. Person (Craig) behind the service counter said he was over worked. He said «If i have 20 customer and 3 leaved pissed off oh well can’t make everyone happy» needs better management skills. With 5 people standing in line where is the manager to help the man catch up. I’m headed to another dealer Pensacola or Panama city. I’ve been treated better for the amount of money to spent.

These folks are well aware of their previous short comings and have recently gone to great lengths to improve. Joe was right on target helping us with a finance issue that was very odd. (One bike trade in for 2 new bikes). They were very responsive, and unlike other shops, never pushed us in a direction we didn’t want to go in by unloading last years bikes on us. They went as far as shipping a bike from Louisiana so we got what we wanted.
Don’t believe last year’s reviews. Things are changing. For the best.

From what I understand, this place is under new ownership now so maybe some of the issues people experienced in the past are gone.
I was vacationing in nearby Destin and decided to rent a bike for the day. I found the staff very courteous and helpful with all my questions. My only complaint was there was a ton of paperwork to rent a bike. I rented a 2014 Fat Boy Lo, and found the bike in excellent condition.
I rented same-​day, and since it was the off season I had no issues. I would recommend setting up a reservation first if you’re traveling during the busy season.

Do not even bother with this store. You are much better off heading to the Pensacola location. First run in with the Fort Walton location was during the purchase. Wanted to customize, was told they wouldn’t before purchase yet Pensacola was more than happy to. So Pensacola got the sale. Also purchased the service plan. Wanted to give Fort Walton another chance as they are somewhat closer. Called them to see if they honored the service plan if the bike was bought elsewhere and was told yes. Upon picking up the bike was promptly charged over $ 300 for the 1,000 maintenance check up. Told them was informed when making appointment was told would be covered, still charged. Done giving Fort Walton an opportunity for improvement they say they have been making.

After 20 hours of motorcycle training and getting our licenses I told my gorgeous husband he should get a Harley and be a sexy biker. Who buys their husband a motorcycle? Maybe a few girls. Who buys their husband a harley? This girl!
We initially shied away from this location due to the lackluster reviews here on Unilocal.Granted they were from 2011… we decided to make this our last stop.
Lunchtime on a Saturday this location was hopping. We were immediately greeted, and I was up front with our budget. I knew exactly how much I was willing to spend, and honestly was not sure if I could afford a Harley. Luckily for me there was an almost new white sportster custom on consignment, and the seller was willing to work with us. After a test drive in the parking lot, a call to USAA (they beat Harley’s rates by almost 5 points) a snicker’s bar, and 3 hours, we signed on the dotted line and I got to ring the bell.
They delivered to my house free of charge 2 days later, and went over everything we needed to know about our new ride.
Friendly, clean– give this place a chance. I really enjoyed my first motorcycle buying experience.
Even though I’ll be driving a Vespa: P

We rolled through the local Harley Davidson shop to grab a pocketed t-​shirt for my dear old dad, as he collects them. We found it fairly easily; however, the traffic pattern to actually get into the parking lot sucked. Once we did a double u-​turn [yes, a double] then we were good to go.
The store was huge inside! Very clean, everything was neat and organized, easy to find what you need — as it should be in this chain. Prices were a bit higher than other shops, which I found a bit odd — but what I remember most about this experience wasn’t the traffic confusion, cleanliness, the inventory or even the price inflation.
We were never greeted. We were never assisted. We waited at the counter to be helped, unacknowledged by the girl at the counter who was detailing the previous nights experiences of breaking up with her boyfriend to another employee. We now know all about their drama with the ex-​girlfriend and their child and how unfair it is that he spends more time with them, and how she felt neglected… but we were never even noticed. Finally the employee she was talking to looked at us and said, «Do you need something?»
If I didn’t love my dad so much then we would have left. Granted, the loss of a $ 30 t-​shirt sale wouldn’t make them flinch — but it’s the freaking principle.
We will surely be back to visit Fort Walton Beach on an annual basis — but this one Harley shop will never be on our list of stops OR recommendations, that’s for sure.

My second visit here and again, the place is dead. Yea its a Monday but still. Fails in comparison to my last Harley dealer I got my hog from. No more Saturday trips to Harley for me. Service Dept was spot on though, took care of my bike after it traveled cross country. I’ll give it a few more goes as i was informed it gets busy during some big events in the area.