MAC Group

Specialties

MAC Group is a sales and marketing company dedicated to supplying photographers, videographers, educators and students with the world’s finest image-​making tools.

Sales, marketing and distribution focusing on equipment professional photographers and professional HDSLR videographers use to create images.

Our brands: Benro, Creative Light, Induro, Mamiya, PocketWizard, Profoto, Sekonic, Tenba, Toyo-​View, X-​Rite

History

Established in 1986.

MAC Group founders Henry Froehlich, Paul Klingenstein and Jan Lederman formed an important tenet for MAC Group: take a high-​quality but under-​marketed product and turn it into a première product designed to «enable the photographer or student to create the best possible images.»

What about the next twenty years? As professional photographers move into the world of video thanks to advancing technology, MAC Group will continue to provide the necessary tools they demand. «MAC Group is a marketing company first. We build brand image and brand perception with an eye on the future. We’ll keep identifying trends and the tools that will figure prominently – the ones that make sense,» says Jan. «Then market them with a carefully tailored approach, never forgetting who the boss is. The photographer.»