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Specialties
Since 1962, our natural health food stores have proudly provided Chicago with premium-quality products and friendly service. Dedicated to offering affordable natural and organic products, we carry over 20,000 items that support a natural and healthy lifestyle for your family. Whether you’re looking for non-GMO, organic, gluten-free, vegan, kosher, or other specialty groceries, we have you covered. Trying to lose weight or stay in top shape? Browse our selection of diet support, weight management, and sports nutrition products. Maintain optimum health with our huge variety of vitamins, supplements, herbs, and minerals. Skip the limited health food inventory of traditional vitamin shops, grocery stores, and other health markets. We invite you to consider a comprehensive approach to living naturally by choosing only the best. We offer a customer loyalty program and have thirteen locations around Chicagoland for your convenience. Shop online or in-store today!
History
Established in 1962.
In 1962 Elwood Richard opened his first health food store in Elmhurst, IL. He knew enough about the health food industry from owning the company Fearn Soya Foods, but he wanted to avoid distributors and sell direct to the public. The health food movement was still very young, struggling financially and definitely not recognized as a bona fide industry. Almost no one thought that opening a health food store would be a good business idea. Elwood named his first store «Health House» and managed to sell just over $ 25,000 in 1964. As sales climbed quickly, additional stores were opened starting in 1969. In 1972, Health House was forced to change its name due to a legal dispute about the name. Elwood and his two brothers, Lou and Bill, chose the name «Fruitful Yield» as a unique and positive description of the business. Elwood and his family remain the sole owners of Fruitful Yield and we are proud of our stores and influence on healthful living.