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Specialties
Our mission is to inspire healthy, active, and free-spirited living.
When you reach into your closet, there should be something there that reflects who you are, how you feel, and what you value most. There should be something that you can put on in the morning and confidently wear all day long. Something you can thrown in your bag and know will work for whatever your journey brings.
prAna is that something
We create versatile, stylish, and sustainable clothing and accessories that you can wear during every activity, every adventure, every day. How do we know? Because we base our designs on our own experiences. You see we’re more than makers, we’re doers – yogis, climbers, and world travelers – and we use our knowledge to make clothes that look good and play hard. We like to focus on the details, and aren’t afraid to go bold when it comes to colors and whimsical patterns. We love to combine classic style with modern materials, ever mindful of where and how our creations are made.
History
Established in 1993.
prAna was started in a garage in Carlsbad, California back in 1992. At that time yoga and climbing gear left a lot to be desired, so Beaver and Pam Theodosakis decided to create their own stylish and sustainably made clothes. They sewed the first pieces themselves, labeled them with tags made from homemade recycled paper, and shipped their orders in fruit boxes from local grocery stores.
Today, prAna is still based in Carlsbad. We’re a lot bigger than we used to be, but we continue to follow our core belief that companies like ours should give much more than they take from the world. Our commitment to sustainability, community, and doing right still inspires and pushes to find innovative ways to do good things in a good way.