Frocks & Rocks

El Segundo, United States

4.8

Closed now

20 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+1 310-647-6256
Website:
www.frocksandrocks.net
Address:
203 W Grand Ave, El Segundo, CA, 90245
El Segundo
Nearby public transportation stops & stations:
0.8 miBeach Cities Transit 109 Northbound (LAX/ Greenline Station)
1.7 miMariposa
1.7 miBeach Cities Transit 109 Southbound
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Street
Bike Parking
Yes
Wheelchair Accessible
Yes
Dogs Allowed
Yes

Today

Today 10:00 am – 8:00 pm
Closed now
Local time (El Segundo) 02:36 Saturday, 24 May 2025

Business hours

Monday 10:00 am – 6:00 pm
Tuesday 10:00 am – 6:00 pm
Wednesday 10:00 am – 7:00 pm
Thursday 10:00 am – 8:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 8:00 pm
Sunday 11:00 am – 5:00 pm

Description

History

Established in 2006.

Frocks & Rocks, was a dream of mine throughout all my years in the fashion world. The history of the business, began with the simple reality of wanting to be Original.

Unique, lifestyle fashion… Frockstyle.

Frocks&Rocks mission is to deliver a unique fashion collection, affordable, and the styling experience.

The brand Frocks&Rocks values it’s reputation on personal touch, personal style and stylist service to bring your personal style to life.

My background is both in fashion/​corp America as well as makeup/cosmetics…I have a combine 23 years of fashion experience. To round out my education, my mother, was a fashion designer and made custom clothing… all this taught me the science of fit and construction for the human form. All the elements combined with the experience of service…

Let us tap into your style,

Get Frockstyle!

Meet the Business Owner

Sandra F.

Business Owner

My name is Sandra Featherston… mother of two beautiful children and wife to amazing man, I lost in 2009 after 23 yrs of marriage. Despite all of life’s joys and up and downs… along with my children, Frocks & Rocks and the passion for what I do, has saved my life. I am forever grateful and always cherish such an honor to do what I love to do…

Unique, lifestyle fashion… Frockstyle

Sandy

I welcome you to come share the experience with me and my team, I promise and hope to meet all your expectations!

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20 reviews of Frocks & Rocks

No registration required
Place rating: 5
Sparks, NV
I bought a few tops here and love them, the pattern was subdued and very flattering style that goes with everything. Love the salesgirls they are hip and have cute fashion sense to suggest. I recommend this store highly if you want look local and be trendy prices are excellent. I haven’t washed many times to say durable or not. But so far many complements definitely a five star place.
Place rating: 5
Coatesville, IN
So from a male perspective… I walked in the store alone to do some early holiday shopping for my wife and Sandy and her team stopped what they were doing to help me. Sandy asked about her style and had a genuine interest in helping me find something she would love. She educated me on the different fits and demonstrated how the pieces are worn. I’ve never felt so comfortable clothes shopping in my entire life! Thanks from your new friend in Indianapolis Sandy!
Place rating: 5
Fountain Valley, CA
Sandy, I think I already fell in love with your store, Wow… it’s my kind of style and can’t wait to shop there… What a gem I found, not just you and what you have there…:):) LOVE LOVE LOVE!!! May
Place rating: 5
El Segundo, CA
Yippee!!! I have found my happy place for fashion and style and affordable, too! If you want to have friends, co-​workers., & strangers stopping you on the street with compliments of where did you get that or you look great, you have just to go to Frocks and Rocks. Meet Sandy, the fabulous owner, and her team of stylists. Jewelry, clothing, shoes, boots, & lingerie. My slice of Heaven in El Segundo:) love it!!! 5 Stars all the way…
Place rating: 5
Los Angeles, CA
I LOVE this store. Sandy brings in new styles in to her boutique all the time so there’s always something new to browse through. The service is absolutely wonderful and the staff all have so much patience in helping you find something for any occasion (especially Christina!). Plus they have amazing shoes.
Come shop at frocks!!!
Place rating: 5
Redondo Beach, CA
4.5 Stars
This was another gem I found thanks to fellow Unilocalers. The clothing here is all very soft (like other reviewers have mentioned) and affordable. I was excited to try on the flowy styles. I was truly hoping to pick up a bunch of staples for the summer.
I tried on a lot of item, but unfortunately only 1 item made it home with me =(. Most of the cuts did not flatter my athletic figure. One of the tops that did NOT make it home was super cute, but had a large gape in the back. I was sad about that one because it had a built in bra and super cute cross straps in the back. The dress that felt like I was literally wearing nothing was vetoed by my hubby. I understand why. It was plain, but I almost got it for sheer comfort reasons.
A lot of the items would have fit better on a slimmer (possibly taller) frame. I like my clothing a bit more fitted, so the flowy look was not to my liking.
The shirt that I did purchase is very flattering, sheer and super comfy. The hubby liked it on me immediately. It was $ 25. I will pop in here again from time to time.
Unilocalers get 10% off when you check in! Repeat customers can bring back their pink bag for 10% off.
Place rating: 5
Manhattan Beach, CA
Best store and staff EVER! Excellent prices, too! I had seen some of Frocks and Rocks cute clothes at a charity fashion show they participated in. So, I went to check them out. I left looking FABULOUS with a new look. Sandy, the owner, has a way of pulling outfits together for my body shape and size. I have NEVER looked this good! Frocks and Rocks is now my new and favorite «Go To» store. I will be back soon!
Place rating: 5
Venice, CA
This is my new favorite shop! Every single item is seriously SO SOFT :) and beautifully made. Any time I where a piece from here, I get so many compliments — one of my newest additions is a denim jumper, something I’ve been looking for forever! Love it! Sandy is incredible and her energy and love for what she does definitely comes through in her store. Such a great place :)
Place rating: 5
Hawthorne, CA
I went in today looking for a gift under $ 50 for my 17 year old cousin. With just a few details about her, the owner, Sandy, immediately was able to show me a few items to choose from, one of which was a handmade necklace that could also be used as a bracelet or belt. I was looking for something special for my cousin, and I really feel like she helped me find it. This is a classy shop, and the owner is super friendly.
Place rating: 5
Los Angeles, CA
The clothes here are adorable and adorable! I found a dress here years ago for my daughter’s graduation. It was so unique and that all four of my girls had a chance to wear it and passed it down!
I think we still have it in our closet because we can’t bear to part with it!
The owner Sandy is delightful and truly cares about her clients.
It is truly a gem to find a store in El Segundo with great styles.
She deserves to be successful!
Place rating: 5
Portland, OR
Stumbled upon Frocks & Rocks this past weekend and am so happy I did, as it’s such a cute store! They have a variety of cute clothing, ranging from casual to dressy, and very unique items at that (the clothes don’t have that department store/​chain retailer look, which is great). On top of the super cute clothing, the owner of the store (Sandy) is the nicest, sweetest woman ever! She talked to me for about 10 minutes about her store and how she got started and even gave me recommendations as to where else to wander around El Segundo, as I mentioned I wasn’t from around there. I’ll definitely be coming back to this store and recommend it for anyone looking for cute clothing for any occasion.
Place rating: 5
Cerritos, CA
Frocks & Rocks is one of my favorite boutiques in the LA area, and yes I am including «Melrose» and «Abott Kiney». I would like to think I have a very unique sense of style, but I still appreciate fit and tailoring. This store’s selection definitely fits both of these requirements! The store owner Sandy is one of the most generous and sweet ladies I have ever met! Her keen fashion sense and understanding of fit always lead to finding the most adorable additions to my closet! Not only did I find the most killer heels, night out dress and accessories … but I also found an amazing leather jacket that has become a staple in my wardrobe. I found a coat that brought out my inner Stevie Nicks rock goddes but was unsure how to wear it, but Sandy showed me countless ways to rock it! Her styling tips are endless, and her taste impeccable! The clothes and accessories are fantastic, but its the wonderful people that work here that make the trip to El Segundo worth while. As much as I would love to keep Frocks n Rocks to myself, I have to spread the word… because everyone deserves to get «frocked»! :)
Place rating: 4
El Segundo, CA
Great shop! I was a little intimidated at first, I’m not exactly a «hip» dresser. I’m pretty «classic» and don’t stray far from Ann Taylor Loft. I let the sales associate & Sandy pick clothes for me & I was surprised at how cute it all was. They gave me tips on what looked best so I felt pretty confident with my purchases. Also, someone mentioned they cater to skinny people… I wear a 12 and I’ve got mom curves — they dressed me. In fact, I was thrilled to find I wore a medium in some styles. Let the girls help you if you’re not sure. Love the clothes and how effortlessly cool & trendy they managed to make me look.
Place rating: 5
Manhattan Beach, CA
OMG FINALLY a place I can buy every single thing.
I can’t wait to go back. It’s not teenie bopperie– but sexy 30’s confident style.
LOVE LOVE this place and the owner was there and super helpful.
I’m planning on going in with a budget and telling them to mix match outfits– I CANT WAIT.
Place rating: 5
Santa Monica, CA
So I am feeling extremely unattractive and pregnant, but Sandy made maternity doable by offering possible options and taking the time to help me coordinate. The store does not carry maternity wear, but really buying a size or two up works just fine and Frocks has a great selection of sweaters and capes. I love the jacket selection and can’t wait to come back for a post pregnancy shopping spree. There are also several really cute jewelry items for Christmas. Affordable, great selection, and awesome service. New fave.
Place rating: 5
Torrance, CA
Awesome Store. with great fashion. Sandy knows her stuff when it comes to clothes. Always buy something when I go in. You need to go and check it out.
Place rating: 2
Playa del Rey, CA
The clothes are cute, and the staff helpful, but they are not affordable and most importantly, they catering exclusively to thin people. They had nothing that would fit my size 12-​ness/​large, not even for my friend who wears a 10 and med/​large.
I’ve tired 4 times over the course of the 2 years that I’ve worked in the area, and nothing. :-(
Place rating: 5
Los Angeles, CA
This is my favorite place to shop! Sandy is amazing and helps you find the pieces that flatter your body shape. It’s like having your own personal stylist!!! The clothes are good quality. The other plus is that she has one of a kind pieces so you aren’t going to walk into a party/​club/​office and she other girls wearing your outfit!
If you need something for a night out or the office-​this is the place to go!
Place rating: 5
Manhattan Beach, CA
Such a cute boutique! I always enjoy coming in!
Place rating: 5
Dallas, TX
Wow, so I went in today because I needed a cute outfit quick, and after seeing all the 5 star reviews, I had to check it out. The two women that work here are very friendly and have good taste even when they give you recommendations. I was pleasantly surprised at their cute selection of tops, and dresses and even though its a cute boutique, the prices were still fair. I got a couple dresses, even though I was tempted to get a whole lot more.
So I had to keep one of the dresses on & go directly to a family function, but I didn’t have shoes that matched, so Sandy insisted I borrower some adorable sandals that matched my dress. Talk about going the extra mile! I’ve done my fair share of shopping, but I have never come across such a kind, and giving owner. They aim to please here, and I can’t wait to go back again.