MerKadoTeknia Research and Consulting

Specialties

MerKadoTeknia Research and Consulting LLC empowers advertising agencies and national brands via nationwide consulting services, training and workshops on Hispanic Marketing Strategy. From determining the most efficient and effective methodology, to crafting strategic insights reports that guide decision-​making, we provide a «one-​stop» solution for your research needs. Bilingual moderators and interviewers are experienced in qualitative techniques effective with Hispanics of various nationalities, language abilities and acculturation levels. We manage all phases of quantitative studies online or in the field. Our analysts navigate the Hispanic cultural landscape armed with a deep understanding of Hispanic consumers’ decision process, leading to unique and actionable insights.

Meet the Business Owner

Norma M.

Business Owner

Dr. Mendoza completed her undergraduate studies in Psychology and Mass Communications at the University of Texas at El Paso (UTEP). She received her doctorate in Marketing from the University of Florida in 2000.

Dr. Mendoza was Assistant Professor of Marketing from 2007 to May 2011 at UTEP. She has been faculty at the University of Arkansas, Sam Houston State University, Rice University, and The University of Saint Thomas in Houston.

Dr. Mendoza has provided executive training and coaching to Wal-​Mart Merchandise Buyers, senior managers of LG Korea –Television Home Shopping division, and marketing executives of SK Group– a South Korean energy conglomerate.

Her industry experience includes working as Research Director at Lopez Negrete Communications in Houston, where she directed marketing research projects for clients such as Wal-​Mart, MASECA, Bank of America, Tyson Foods, VISA, Microsoft, and Shell Oil, among others.