Diamonds Ltd

El Cajon, United States

5

Closed now

20 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+1 619-698-3583
Website:
www.diamondsltd.com
Address:
2812 Fletcher Pkwy, El Cajon, CA, 92020
at Chatham St
Fletcher Hills
Nearby public transportation stops & stations:
1.1 miAmaya Dr
1.4 miGrossmont Transit Center
1.7 miArnele Avenue
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Bussiness info

Accepts Credit Cards
Yes
Accepts Bitcoin
No
Parking
Private Lot
Bike Parking
Yes
Wheelchair Accessible
Yes
Dogs Allowed
No
By Appointment Only
No

Today

Today 10:00 am – 5:30 pm
Closed now
Local time (El Cajon) 08:39 Wednesday, 23 April 2025

Business hours

Monday –
Tuesday 10:00 am – 5:30 pm
Wednesday 10:00 am – 5:30 pm
Thursday 10:00 am – 5:30 pm
Friday 10:00 am – 5:30 pm
Saturday 10:00 am – 3:00 pm
Sunday –

Description

Specialties

At Diamonds Ltd, we are dedicated to helping you with ALL of your jewelry repair needs. Our artisans work in gold, platinum, and silver. We would love to help you with any of the following services we offer and we do most work On-​Site!

Ring Repair:

Ring Solder/​Laser Welding

Mounting Stones

Ring Sizing

Half and Full Shank Replacement

Adjustable Shank

Re-​tipping/​Replacing Prongs

Rhodium Plating

Enamel

Polish/​Cleaning

Ring Engraving

Difficult to repair items

Restoration

Bracelet/​Chain/​Necklace Repairs:

Chain Solder/​Laser Welding

Shortening

Clasps, End Pieces

Pearl/​Bead stringing

Earring Repairs:

Earring Screw Post Conversion

Post to Dangle Conversion

Dangle to Post Conversion

Metal Conversion

Soldering/​Laser Welding

Jewelry Design and Manufacturing

At Diamonds Ltd. we can create a special piece, just for you. We produce handmade pieces using either your design ideas or our experienced staff.

Design

Redesign Jewelry

Custom Jewelry Design

Manufacturing

Wax Carving

Cast

Mold

Engrave

History

Established in 1985.

Located in the heart of Fletcher Hills, a community in the east part of San Diego, Calif., we pride ourselves on providing our customers with the utmost integrity, quality, selection, service, and education for over 30 years now. We provide a relaxed, enjoyable fine jewelry experience with the expertise of GIA graduates and an in-​house full service jewelry design and manufacturing facility.

When it comes to fine jewelry, we stock it, design it, manufacture it, repair it, refinish it, appraise it, and yes, even buy it for cash. You can select an exquisite piece of unique and individual jewelry from hundreds of pieces in stock for far less than you might think.

The finest in diamonds, bridal jewelry, rings, pendants, earrings, bracelets, loose gems, or whatever else you desire in fine jewelry. We can create that special piece, just for you, using either your gold and gems, or you can select from our vast inventory of loose diamonds and colored stones in any price rang

Meet the Business Owner

Bob Z.

Business Owner

Bob has been in the jewelry industry most of his life. He is the second generation to assist people with making memories by customizing and fulfilling their jewelry needs. Bob married his high school sweetheart 40 years ago! Together they own Diamonds Ltd. as a team. Bob and is family are very involved with their church. Bob has always stuck by the rule of being honest and making the customer happy. With now, 3 generations involved in the jewelry industry as well as 3 generations involved in law enforcement, he is committed to keeping his strong family values apparent in all of the work he does. Bob’s business has been/​is part of The El Cajon Chamber of Commerce, The San Diego Police Officers Association, The Deputy Sheriff’s Association, The BBB, CJA, JCK, and holds a number 1 rating with the JBT. He also donates and/​or sponsors many charities such as Wispering Winds Camp, Tir Na Nog, Rady’s Children’s Hospital, El Cajon Police Officers Association and the Fallen Officers Fund.

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20 reviews of Diamonds Ltd

No registration required
Place rating: 5
San Diego, CA
I asked my husband for a diamond right hand ring for Christmas, thinking he would forget all about it and get me a new phone instead, but he was listening! I was shocked when I opened the box and there was this beautiful solitaire almost 1 karat ring! Wow! Not expected at all!!!
He has only good things to say about Diamonds Limited. They helped him to determine the cut and clarity of the stone, and to pick out a setting. We went back after Christmas to have it sized and that took only an hour. I was afraid I’d have to be without it for a week! Hubby was practically dragging me out as I was distracted by so many shiny baubles.
Will return when we win the lottery.
Place rating: 5
San Diego, CA
If you are looking for a special gem, something custom or looking to sell gold or diamonds of a carat or more this is the best place. Bob and Peggy Zwibel make each customer feel like family. They are patient while you look and if you want something special they will find a way to customize it for you. My husband had my dream engagement and wedding ring made by Diamonds Ltd., I also purchased his wedding ring as well. My husband also purchased the most beautiful diamond studs as a wedding gift and the settings for the diamond earrings are so intricate and special. If you are looking for a huge variety and the feeling of family this is your place. You will never find a kinder couple than Bob and Peggy Zwibel. Sitting down with them to pick out something that will be a special piece in your life forever is beyond worth it! Don’t look anywhere else! This is your place. I am a customer for life!
Place rating: 5
El Cajon, CA
Amazing customer service! I feel like I stepped back in time. Great people, great products and great service.
Place rating: 5
San Diego, CA
Bob, Lena and the whole staff at Diamonds Ltd are amazing. We have been shopping there for over 20 years and they make you feel important if you have $ 100 or $ 1000 to spend. They let you upgrade as you can, replace single earrings and do appraisals. Bob recently donated a lovely necklace for my fundraiser and helped my organization raise $ 10 000 for 2 charities.
Place rating: 5
San Diego, CA
Bob and his staff were awesome in helping me design an engagement and wedding ring. Very patient and fun to work with!
Place rating: 5
San Diego, CA
This is my new go to store for all things bling.
We had purchased an emerald when on vacation and brought it in to be appraised and as it turns out to be fixed, as the ring was sized while on vacation, the basket was irreparably damaged and was in need of a new basket to hold the gem. The turn around time to fix it was reasonable as was the price. They also did a great job of doing a thorough appraisal which I really like.
After having had such a positive experience, I decided to check in with them when buying my wife a diamond tennis bracelet. I started out doing research online and went to several stores and they had a superb quality item at a very reasonable price. It is always a good idea as a consumer to explore your options, but I will say that after you do that and have a good idea of what you want and the prices involved, stop by Diamonds LTD and see what they can do for you.
Place rating: 5
La Mesa, CA
Jewelers are a place you have to trust. This is most definitely a place you can trust!
VERY knowledgeable employees, fast and friendly repairs, very good prices and more make this a place we’ll always go to.
Place rating: 5
San Diego, CA
I visited Diamonds Ltd. to have the clasp on my chain fixed. I met with very friendly staff and a clean shop filled with quality items. The woman who helped me very quickly assessed that they would be able to repair my chain and could even do it while I waited! She priced out the cost of the new clasp and even credited me for the cost of the gold in the old clasp which they can melt down and reuse. The cost was fair so I left the chain and went next door to Von’s and did my shopping while they made the repair. When I returned about 45 minutes later the necklace was ready to go and they had even cleaned it for me! She threw in a free bottle of jewelry cleaner as we’ll. I will definitely come back for future repairs and perhaps even get the hubs to make a sparkly purchase!
Place rating: 5
La Mesa, CA
I had an odd necklace repair and was given about a 2.5 to 3 week time frame. They finished about a week and a half early and the repair is perfect. I gave the necklace to my SO today and he was pleasantly surprised. I have other repairs I need and I’m definitely taking them here.
Place rating: 5
Ramona, CA
Went here on the advice of my daughter. WOW! Excellent selection and even better prices! Bob took my old ring and suggested several settings that met my criteria. Got an amazing ring at an amazing price! Also took the old setting and made another ring! Such wonderful personal service and my ring was done in the same day! Don’t go anywhere else! !!
Place rating: 5
La Mesa, CA
After my fiancé bought my beautiful engagement ring here, I decided I wanted to get his ring from Bob as well since we were so pleased with our amazing experience! I brought in a custom design for my fiancés wedding ring and have been so amazed with the results. His ring is one of a kind and he gets compliments everywhere he goes! This ring was more than either of us could ever imagine. It literally looks like it was made for a king. LTD Diamonds can literally make anything you can imagine! The quality is excellent and the team keeps you coming back! Great customer service, great jewelers and an overall awesome experience!
Place rating: 5
Lemon Grove, CA
This is my second review on Unilocal. I don’t have the time to write ‘em, I just read ‘em occasionally. But you need to hear this!!!
I picked out, and my Fiancé bought me the most beautiful eternity band of baguettes from an estate jewelry store in La Jolla. One of a kind. One of a kind because little did I know, it was very poorly made. Without elaborating too much on the weak design, AND Without even knowing it, one day, I lost 3, and cracked 3 diamonds. Absolutely heartbroken, I brought it to a jeweler, who held onto it for 3 months, promising the «specially sized» diamonds would be coming in next week. REALLY??? 3 months??? I brought it to another jeweler that explained that the ring needed to be re-​built. OK, but the gentleman had quoted me, in my opinion, too much to replace the diamonds and assured me that it was going to be very costly to have it re-​built. I was on board until the 3rd week when I hadn’t received an estimate. Now, I had been admiring my friends gorgeous anniversary ring for the past 7 years, and after telling her my sob story, she and her husband told me to try Diamonds Ltd. What did I have to lose? I was in possession of an extremely expensive ring that I couldn’t wear! Brought it to Diamonds Ltd. with low expectations. I didn’t mean to turn this review into «War & Peace» But, from the minute I stepped into the shop, it was very apparent that I was dealing with honest people with great integrity. Cutting to the chase, I had the diamonds replaced and the ring rebuilt for a very fair price! I don’t feel I was over charged at all! The most important thing — My ring is absolutely exquisite!!! Total time, (2 weeks) with Bob in constant contact with updates. It was an amazing experience! The two lovely Ladies that I dealt with from beginning to end, are extremely knowledgeable and professional! Look, Jewelry stores can be like used car lots, if you don’t know what to look for, you can get so «screwed» over!!! (pardon my phraseology) Trust me when I tell you, Diamonds Ltd. is the most reputable, respectful and knowledgeable Jewelry store that I have ever dealt with. I will NEVER go anywhere else.
Place rating: 5
Santee, CA
I took my ring here and Bob helped me design my dream ring. I was so very pleased with the outcome of it. Price was great and service was amazing. Loved them!!!
Place rating: 5
San Diego, CA
Diamonds Ltd was recommended to us by an El Cajon native and retired policeman. I had a specific set of hoop earrings in mind. They did not have the exact set, but immediately offered to order them. The earrings came in on the day promised were fairly priced. I will be returning to Diamonds Ltd for my next jewelry purchase or repair!
Place rating: 5
El Cajon, CA
This is an amazing jewelry store who goes above and beyond to meet any customer’s needs. They specialize in custom pieces and have made many of mine. The owners Bob and Peggy, are knowledgeable and friendly. This is a small, family owned business.
Place rating: 5
El Cajon, CA
This is by far THE NUMBER 1 FAMILY JEWELER IN all my years of buying and selling Jewelry. The staff is fantastic and spends so much time with us looking for or creating the perfect look and Pieces we want. They never push us into feeling rushed or overwhelmed. Love them!!!
Place rating: 5
San Diego, CA
Our family has been to Bob for a few pieces over the years. This past visit, my husband and I stopped in to see if Bob could re-​work my ring. It is our 25th wedding anniversary and my husband wanted to increase the size of it. I’m a bit sentimental with my ring and Bob was so understanding about incorporating my old setting with a new setting that was quite a bit larger. :) He also made a «Mother’s» ring to sweeten the deal using the gold from my old setting. His designs are truly original and his personal service is like stepping back in time…“He” truly is the gem!
Thank you Bob, so much! We picked up the ring yesterday after only a week, I saw my new ring and I literally cried as my husband asked me to marry him again after 25 years… priceless!
Please check out his shop it’s the BEST!
Place rating: 5
San Diego, CA
I found this place after a friend recommended it to me. I had been searching for an engagement ring for some time. I had tried the big corp places and felt like I was at a car dealership. Let me tell you Diamonds Ltd is a 180 degrees from them.
Bob was great! I found the center stone and setting that I had been looking for at a fair price. The ring looks amazing. I would highly rec stopping in this place if you are in the market. They will treat you right.
Thank you Diamonds Ltd.
Place rating: 5
La Mesa, CA
Diamonds Ltd is a DREAM COME TRUE! My fiancé had his heart set on buying my engagement ring through a local business. After doing some research on Unilocal,he decided his first stop would be Diamonds Ltd. He walked though the door knowing nothing about diamonds, looking for more information, with no intention on purchasing. He left that day having purchased a ring, feeling confident in his purchase and now recommends Diamonds Ltd to everyone we meet who is looking for jewelry! They took the time to sit down with him and explain cut, clarity, color and carats and showed him the difference between each. We cannot say enough good things about them! I should also mention that I am IN LOVE with my engagement ring and receive compliments daily!
Yesterday, we went back to Diamonds Ltd to purchase our wedding bands and our second experience was just as amazing as the first! The owner sat down with us and took the time to explain all of our options. At one point he looked at us and said, «Ok, if you were my kids…», now how kind is that? The people who work there are genuine and caring and as honest as it gets!
Why would anyone shop at a big name store with sales people when you can go to Diamonds Ltd and work with the owner who actually knows his bottom line and can give you exactly what you are looking for, at the best price possible? Needless to say, we are customers for life! Go… you want be disappointed!
Place rating: 5
Santee, CA
I love this place. This is where I take my ring to get checked every few months and where I took it to be appraised for insurance purposes. The store is family owned and the staff is extremely cordial and helpful. Highly recommend.