Mass Marketing Resources

Specialties

Mass Marketing Resources and owner, Liz Provo, helps small businesses and non-​profits navigate the world of digital marketing (email marketing, social media, brand reputation, etc.) Small business owners and entrepreneurs are passionate about what they do, but often are reluctant to take on the role of «marketer». My job is to help businesses take control of their brand, find their «voice», and to help them create their story by first defining a strategy and defining a path to success.

History

Established in 2000.

Mass Marketing Resources opened its doors to the Western Mass community, first as a for-​sale-​by-​owner real estate service. Working with area real estate attorneys, appraisers, home inspectors and others, we published a monthly magazine and website to help private home sellers control the real estate transaction. In 2008, Mass Marketing Resources expanded its marketing services to the small business community, emphasizing digital marketing (blogging, email marketing and social media.)

Meet the Business Owner

Liz P.

Business Owner

Liz Provo is a digital marketing specialist and owner of Mass Marketing Resources. Since 2000 she has been helping individuals, small businesses and organizations throughout Western Massachusetts develop and execute effective digital marketing strategies. An early adopter of blogging, email marketing and social media, she has taught hundreds of small business owners and non-​profit organizations how to effectively use today’s marketing tools to grow their organizations. An Authorized Local Expert for Constant Contact, Liz is one of 300 professional marketers across the country contracted to represent the company in educating and empowering small business owners and organizations. Constant Contact is a leading online marketing company based in Waltham, Massachusetts, serving over 500,000 customers in 180 countries and national partnerships with over 9,500 business. She speaks frequently throughout the Western Massachusetts area.