iLoveKickboxing.com

Specialties

iLoveKickboxing didn’t start out as the program it is today. In fact, in the original model there weren’t even heavy bags!

But we’ve always been about growth, evolution, and progress. That’s what led us to the unstoppable path we’re on today.

In the beginning, ILKB was just a vision. Founder & CEO Michael Parrella saw holes in the other workouts out there. In «big box» gyms, the kickboxing classes were typically led by «clock watching» hourly employees who gave out generic exercises with no passion.

Or you had «hardcore» gyms that were all about being the «toughest» in the room.

There was nothing in the middle — nothing that gave the average man or woman an awesome workout and a supportive community to become a part of.

First, we did tremendous research into fat-​burning and muscle-​toning, and discovered that High Intensity Interval workouts, where you do intense bursts of exercise followed by short periods of rest, produced results better than anything else. So that became the core model of the workout.