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Specialties
Here at Wheel & Sprocket, we truly believe that cyclist have more fun. Whether you shop with us in our stores, online, or out on the road, you can be confident in our products and services because we are passionate about what we do.
We’ve worked very hard to earn your business over the last 40 years and aim to treat everyone everyone we interact with, the way we would like to be treated. Join us as we celebrate cycling and ensure that everyone enjoys their bikes from Wheel & Sprocket.
Discover the «Wheel Advantage» at wheelandsprocket.com.
Remember:
LIfe is Short, Enjoy your Ride!
History
Established in 1973.
Chris Kegel, current Owner/President, was one of Wheel & Sprocket’s first employees. He started as a part-time mechanic while in college. In 1979 Chris became full partner & in 1989 became Owner.
Awards include: 20 years as Top 100 Bicycle Retailers & Top 10 Trek dealer in the Nation. Also recognized as #1 Bicycle Retailer of the Year by NBDA & WI only Bicycling Magazine’s Best Bike Shops in America’s while voted into the Top 100 Workplaces in WI.
Supporting Riders from the Start describes Wheel & Sprocket’s community involvement having supported most every cycling event right from their start including UPAF, JDRF, MS Best Dam Bike Ride, Trek 100 & Bike Wisconsin. At a National level, Chris is a founding member of Bikes Belong, Bike PAC & served as board member of NBDA, LAB & IMBA.
Local bike projects like Ozaukee Interurban Trail, reopening of Kettle Moraine trails & Mequon WI becoming a bicycle-friendly community were a product of Chris’ and Wheel & Sprocket’s commitment to cycling.
Meet the Manager
Matt G.
Manager
Hello and thanks for checking out our Yelp site!
Having fun outside is the name of my game, and working at Wheel & Sprocket over the last 7 years has pulled my personal and work passions together.
I enjoy mountain biking, trail riding and commuting to work. You will see me often volunteering at the John Muir trails in Kettle Moraine assistanting with the trail building acitivites.
I have raced cross country skis extensively over the last 15 years and have completed 7 Birkies and taken 1st place at the Badger State Games in Marathon Skate Ski.
I also am the lucky father to 3 beautiful, fun children and a loving wife.