Diego Rocha

Specialties

Custom designed handbags in Leather and Exotic Skins. Home of The Purse Spa — premium Handbag Repair Services such as zippers, handles, hardware and lining replacement, cleaning and restoring exclusive for luxury brands.

Trust your handbag to experienced artisans that understand handbags!

History

Established in 2002.

Each Diego Rocha creation is a work of art, planned and built up carefully, to bring out shine and class to any occasion. Handbags, clutches, jackets and other accessories custo designed especially for you.

Diego personally handpick the raw material, vivid, exclusive patterns, and exquisite colors and does himself all the steps of the process, paying attention to every detail. That’s what makes each bag a unique, one-​of-​a-​kind piece of craftsmanship.

Meet the Business Owner

Diego R.

Business Owner

Diego Rocha began his career in fashion in 2002 after transplanting from São Paulo, Brazil to New York City, where he became a self-​taught artist and began the journey of perfecting his craft to the artisan custom-​made handbags produced today.

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Following family to Chicago, he opened his first storefront location in the luxurious Gold Coast neighborhood, with such prominent retailers as Hermes, Prada and Barney’s as his next door neighbors. 2011 began an incredible year of opportunity, commencing with his International HandbagDesigner Award Win for Best Handmade Handbag for his signature Baby Jane bag. While in NYC to receive this award, he began auditions for Lifetime’s new series, Project Accessory, where he made the final cast. This amazing opportunity stretched his exposure to a global level while giving the challenge and experience to grow his line to additional accessories beyond just impeccable handbags.