Elea Blake Cosmetics by Darin Wright

Specialties

You are beautiful and deserve your own color space. We have full line of mineral makeup and high quality products in a whole diverse selection of colors that most companies don’t have, but that is not what truly sets us apart. Our philosophy is «We’ve got your color» because to those looking for a perfect foundation match or finding their perfect red lipstick our studio offers them their vision. It is an amazing experience to find belonging and a space of your own in something you use everyday! Color is scientifically proven to affect people’s opinions and moods and giving the gift of knowing and finding your colors is what helps us stand in our own little space.

History

Established in 1997.

The only custom cosmetics company that is truly obsessed about color.

Meet the Business Owner

Darin W.

Business Owner

I grew up on a peach orchard in New Jersey and used to help my Grandfather pick bugs off the tomato plants that he also harvested. Since those days of farm life I have moved to Chattanooga, Tennessee with my husband, birthed twin daughters, and built my business on the passion I have for color and not leaving anyone out of the image of beauty.

There were many false paths I went down in my pursuit of a livelihood, but I was continually brought back to makeup through my passion for color and my growing discontent of the definition of beauty. As a model, I saw people marginalized or just plain left out of the image of beauty and as a makeup artist, I dealt with the frustrations of people not fitting into generalized colors. I founded my business on this frustration and have worked to expand what people see as beauty.

It has been quite the journey from the peach farm, but I have enjoyed every minute of it and hope to continue bringing beauty to everyone for a long time to come.