Mythology

Specialties

Mythology specializes in helping growth-​oriented companies take the next leap in growth by delivering:

— Strategic and tactical business plans

— Market research and testing (message, brand, offer, satisfaction, loyalty, etc.)

— Marketing infrastructure (contact management, CRM process, training)

— Campaign and program management (social media, search, integrated online/​offline campaigns, and much more…)

Mythology applies a unique «10 Pillars of Meaningful Marketing» approach that begins with planning for viral/​word-​of-​mouth buzz from the beginning, THEN works a comprehensive marketing plan around it. We help you measure what matters towards the goal of building long-​term conversations and relationships with customers.

History

Established in 2007.

Jeff James developed the theories and best practices that make up Mythology during his 14 years at Microsoft. Throughout several marketing management roles in enterprise business, small business and consumer marketing, he noticed that there are many «cliffs» that marketers fall off of when managing marketing.

Jeff developed the 10 Pillars of Meaningful Marketing as a response to these cliffs to empower marketing managers to improve marketing ROI at every stage, from researc, to planning, to execution, to measurement.

Mythology has worked with very large organizations such as CSC (Computer Sciences Corp) and the Boy Scouts of America, but focuses a great deal on helping mid-​market organizations and growth-​oriented startup companies apply these best practices to their world.

Meet the Business Owner

Jeff J.

Business Owner

Prior to starting Mythology, Jeff held numerous sales and marketing management roles during his fourteen years at Microsoft Corporation. He most recently served as Director of Relationship Marketing for the $ 8 billion U.S. enterprise (corporate) market where he was involved in leading the strategy development and marketing execution for growing revenue and customer satisfaction among Microsoft’s largest corporate accounts. This included managing Executive Circle, Microsoft’s relationship marketing program targeting «C-​level» executives and business decision-​makers, as well as business management and engagement strategy for solution marketing.

Jeff also managed marketing initiatives at Microsoft in small business, online advertising and ISP consumer markets at MSN, including innovative lifestyle channel programs.

He’s a founder of Create WV, a new economy growth nonprofit seeking to empower West Virginia communities. He lives in Charleston, WV, with his two daughters.