Multi-Channel Marketing

Specialties

Our practice and passion focus on helping businesses achieve their marketing objectives and grow their business. We develop measurable, cost-​effective marketing programs that acquire new customers, increase sales and improve bottom line performance.

We are particularly adept at combining different marketing and media channels to produce results greater than the sum of the individual parts.

Areas of expertise:

website development

web analytics

search engine optimization

search engine marketing

ecommerce/​online sales

blog development

History

Established in 2001.

Alan started Multi-​Channel Marketing in 2001 with the purpose of providing smaller businesses the same level of marketing expertise and service he has provided larger companies. He has had Profit and Loss responsibility for 3 different companies, including the catalog division at Saks Fifth Avenue and a leading direct marketer of educational products. His online marketing experience began in 1996 when he started and developed a multi-​million dollar ecommerce business. Over the last 10 years he has helped a diverse group of clients develop marketing solutions that work.

Meet the Business Owner

Alan H.

Business Owner

As well as starting and building a variety of businesses, Alan has held senior management and marketing positions for a wide range of companies. Alan spent 10 years at Saks Fifth Avenue, where (as head of the catalog division), he grew sales four-​fold and increased profits from $ 600,000 to $ 5,600,000 in 4 years. In his last position at Saks, as VP Marketing & Consumer Research, he initiated and managed database marketing and customer relationship programs that generated over $ 50,000,000 annually in measurable sales. He also led the start-​up and growth of a market share leading company in the adult education industry. Much of this company’s success was due to his creation of a highly profitable online business and wholesale sales operation. Other positions held include — Account Executive for Grey Advertising, Director of Advertising Services for Bloomingdales, and President of the Sporting Edge Companies (a catalog and multi-​unit retail specialty business).