Adaera Internet Marketing

Specialties

Paid Search, Conversion Tracking, Marketing Attribution, Web Analytics and Search Engine Optimization services for Higher Ed, For-​Profit Education, Financial, Healthcare and Government organizations.

History

Established in 2002.

We are a Service-​Disabled Veteran Owned Business with a proven track record of generating substantial results for our clients.

Meet the Business Owner

William H.

Business Owner

Before founding Adaera, Bill held several technical and management positions with Peterson’s and Westlaw, both part of the Thomson Corporation. While at Peterson’s he was responsible for increasing qualified traffic to Peterson’s and its partners’ websites and recommending actions to improve conversion rates based upon web analytics and usability best practices. He helped make Peterson’s one of the most heavily trafficked education sites on the Net, serving more than 10 million unique visitors who generated over 100 million page views each year. At West Group, Bill offered consulting services to some of the largest law firms, government agencies and corporations in the world. Prior to working for the Thomson Corporation, Bill was an Investigator for the U.S. Army’s Criminal Investigation Division (CID) and a Paratrooper in the 82^nd Airborne Division.