The staff is really friendly and helpful. I made several account changes when I was there, including switching to a business account, and it was a rather involved process, but it was easy enough for me, the staff took care of everything, I just had to patiently wait… It did take quite awhile. Unfortunately it seems they can only do so much in the store as far as account changes are concerned and the staff has to call their own version of customer service to make the major switches I was asking for. In the end I got a fantastic new iPhone, a gPad for $ 1 and actually reduced the monthly bill for our company!