I own a baking business and I absolutely LOVE Madecasse’s vanilla. I’ve tried Nielsen Massey, La Faza, Costco, etc. and this by far is the best! You can truly taste a difference when you use Madecasse in your baked goods. I just happened to come across this brand at Home Goods, and fell in love! Now I order it straight from the vendor a gallon at a time! Never again will I buy those other brands. My customers deserve the best!