True Runner

True Runner is a great resource for runners. You can find great shoes, socks, running fanny packs (I love a good fanny), reflective vests, jackets, gloves, hats, shorts and all sorts of cold weather gear for those winter runs. Pricing and product selection was comparable to other department and sporting good stores.
I was greeted by a gentleman standing behind the cash wrap when I walked in but could not find a representative during my shopping expedition. Luckily, there are helpful tips, calendar of events and useful information posted throughout the store to influence your purchases.
Located in Brentwood next door to Michael’s and just a couple doors down from Whole Foods and Nordstrom Rack.

Excellent customer service– they are always so friendly and helpful with recommendations. You can tell they know their stuff and are runners themselves. I have been to a couple of the fun runs they do and really appreciate how they make everyone feel welcome, even the slower runners. They will stay back to make sure no one is left behind. And pizza at the end is a great motivator! Plus, for every 10 runs you do, you get credit toward store purchases. Check them out next time you need shoes (great personal service), and don’t forget to stop by the sale rack– I scored 2 pairs of Nike running shorts for $ 13!

Great selection, excellent customer service (these guys are so nice and patient), and a solid return policy (that includes a 30 day trial in which you can exchange even if the shoe has been worn). Highly recommend.

Best running store in Saint Louis. They have the largest variety of shoes and apparel and the staff is very friendly.

I worked at a running store in the past and was excited at first to come to this store. I bought running shoes I was interested in trying. They said I could try them out at home on my treadmill. After one wear of the shoes I decided they weren’t for me. Took them back and they would not let me return them. Ended up spending $ 150 on the shoes I don’t even like. Don’t listen to their 30 day return policy they’ll only give you in store credit.

A friend got me started running and I signed up for a race with her. After about 6 weeks of treadmill running on my crappy Kohls shoes, I was hurting. She told me to go to a running store and get properly fitted. I went to True Runner on a Saturday and was a little worried that it would be too busy but it was fine. There were enough people there to help out. I thought for sure they’d spot me as a fake runner but they were very nice. I asked a worker to help me get fitted and we did the whole treadmill thing where he looked at my gait and then talked to me about it and explained why I will need the shoes I need. I need more arch support so he brought out about 6 pairs of shoes. I tried each on and did a treadmill test with a few of them until I found a pair I like. They’re not cheap. You’re going to spend about $ 100 on shoes but that’s to be expected for real running shoes. I was really happy with the selection and the level of service. I’ll be back.

Horrible customer service! If you don’t mind horrible customer service, shop here! I purchased $ 70.00 worth of items there on my first trip. No shoes, just running essentials. But one being a new Nathan insulated bottle. The first time I used it was today on a 10 miles run on the Katy Trail and it was filled with Gatorade and it leaked all over me and the stuff in the pocket! So glad my phone wasn’t in that pocket or it would have been ruined. I called the store later in the afternoon to tell the guy that answered the phone, Ross, what happened. I said I would look for my receipt and bring it in. He seemed nice and understanding. I found the receipt, I had all labeling material for the phone with price tag and everything.
When I got to the store the lady said they were out of that bottle in that color and only got two in. She didn’t offer to check another store or when she’d get more in. So I spent some time looking at other bottles and really didn’t want any others. I’ve been running since 2009 and I’ve about tried them all. So I asked for a refund since they didn’t have what I wanted. This is when things got ugly with that short blonde woman. She started to grab their gift card and said she’d give me store credit. I told her no, that wasn’t acceptable. I have a ½ marathon in Chicago in 2 weeks and I want the bottle I want, just not a defective one. She said, «we have other bottles for you to choose from.» I told her I didn’t want the others bottles and I’m not choosing a different one than what I want. I have my receipt, it’s not over 30 days, I would like my money back. She said, «I can’t give you your money back, you used it.» I told her I used it only to find it was defective!!! She kept auguring with me. Finally she did refund the money after I handed her the receipt and told her to point out exactly where it shows I don’t get my money back in defective items. She was so nasty mean about it!
So instead of just refunding my money and making the customer happy and I was right, she wanted to get nasty with me and argue. Which not only ensures I’ll never return to there or Dick’s (had no clue until today that they were Dick’s…and I mean that in more ways than one! I will now write about my horrible experience with them on every review website possible!
Someone who is not a «True Runner» doesn’t just spend $ 70 on running gear that doesn’t include shoes and clothes! Runners, please think twice about shopping here! So I went to Sports Authority down the road (while a chain store, they were right there) they had several of the same bottle, they let me put water in it and try it out and I told her the whole story of what happened at True Runner and she said if I have any problems with the bottle, they will be more than happy to take it back. That is how and what good customer service looks like :-)

I was disappointed when I went into TrueRunner. I walked into the store with every intention of dropping $ 100 on a new pair of Nike running shoes and left within 20 minutes and not spending a dime. The customer service was terrible. They didn’t have my size I was looking for and instead of offering an alternative shoe or option, the saleswoman suggested I try the mall. Not helpful.

This is a really good looking store in the Brentwood shopping district right next to the whole foods and REI. Very large selection of shoes. We went around 6 on a weekday evening and there were 3 associates there to assist customers. My wife and I worked with 2 associates throughout our interaction. The 3^rd was conducting an in store running form clinic.
Pros: The store is attractive. There are at least 100 different shoes, There is plenty of other gear to grab. They have treadmills in store to test out shoes. The associates are all runners and know what they’re talking about.
The Cons: The first one is the deal breaker for me. It is owned by Dick’s sporting goods. If I’m gonna spend $ 100+ on shoes i’m gonna try to give it to the local running shops. Because of this I could tell these guys were under more pressure to make the sale happen especially when they could tell we were about to leave and out came the sales tactics. I don’t blame them, I’m in sales and that’s why I try not to waste these guys’ time.

TrueRunner is my favorite running store. They really bring back the customer service aspect I think a lot of companies/​stores lack these days. I originally purchased a pair of Saucony’s from them that ended up not being my favorite shoe, and they replaced the shoe with no question. Dave Ames helped me, and he was incredibly knowledgable of what I should be looking for in a shoe. I found out with his help that I actually do have a bit of an arch, and that I need to be looking for a shoe to help me not be a heel striker. He recommended Newtons, but also brought out a few other brands and options for me to try. Although I decided on the most expensive pair, I didn’t feel pressured to get the pair because of the other options he provided. Also, he informed me that Newtons are good for about 900 miles, so ends up being worth the cost (not to mention when you buy Newtons you’re buying the best research has to offer in running shoes).
Also, I have had trouble finding a running hat, as every one I try on looks funny and seems to have a weird fit. Dave recommended I try the men’s style running hats, and viola, perfect.
Big THANK YOU to TrueRunner and Dave! I will definitely be back for my future running purchases and will spread the word.

I don’t like to run, so I will buy myself fancy running clothes, just to keep motivated!
I felt a little sticker shock in this shop and didn’t sense anything that would make me race (ahem) back.
However, I was in the area and needed to pick up a pair of running gloves for my teen-​aged son (anything to keep him running, too.) The salesperson was friendly and willing to help, but I didn’t perceive the same level of expertise that I get at a specialty shop like Fleet Feet.
Location is critical, though, and as Fleet Feet is not on my beaten path, I wouldn’t be surprised if I jogged in for some Sport Beans.

The facility is great but the customer service is terrible. I went in there with every intention to purchase the new Adidas Boost, but they didn’t have my size and received no assistance or even an attempt to find an alternative or special order. The technology they use appears to be state of the art but I wouldn’t know when I was in the store for 45 mins with three other customers one of which walked in 15 mins after me. No thanks, True Runner! Customer service trumps bells and whistles any day for this runner. I’ll stick to my Fleet Feet. I even get a more personal experience from

i’ve finally found my go-​to running store in st louis! good selection of shoes and apparel, knowledgeable staff and treadmills to take your new shoes for a spin-​what else could you ask for. and if you are buying shoes you get 15% off apparel!
bonus: washu student get 10% off

I love my new shoes. I now have, «Happy Feet».
One of my New Year, New Me Resolutions was to actually use my gym membership. I’ve been going regularly and doing a minimum of 4 – 5 miles on the treadmill as my warm up. Shelby, one of my Shelties has gained weight and I’ve also been giving her daily walks around the neighborhood. With these increased activities, I’ve noticed my feet hurting after each of these activities. I finally realized my inexpensive tennis shoes from the warehouse club were not the right shoes for my fat feet.
As we entered True Runner, we were cheerfully greeted by a sales associate. I quickly told her I needed new shoes for serious walking. She measured my foot and asked me some key questions, before recommending a couple of shoes. The first one she showed me fit fine, but I was not wild about the color scheme. She then showed me a second pair and that color scheme was more to my liking. When I tried that pair on and walked around I knew they were a winner. The gel in the sole had me walking on air.
When Laura asked me how I liked them I responded, «Much better, then the other.»
She said, «Really.» I asked her why she was surprised. She responded that she wasn’t, she was just amazed how definitive I was in my answer. She said, most people aren’t that exact in their answers. My feet felt so good and were so happy, I could not walk out without these shoes.
A great selling point here was the treadmill. They had an actual high end treadmill that they allowed you to use while trying on the shoes. It was like buying a car, you actually got to take them out for a spin ride before buying. This store could be dangerous for me, they had lots of orange items and if you know me well, you know I am a sucker for anything orange.
When I’m ready to kick my program up a notch and become a «True Runner» they’ll be able to help me. They offer a Newbie Running Clinic where I’ll be able to get all my questions answered. If you’re a runner, I recommend this store.
Big bonus, they have parking to the side of the building so you do not have to worry about that crazy parking lot, that we all dread when going to Whole Foods or Nordstrom Rack.