High quality, premium denim that is reflected in it’s high prices. If you take into consideration how well the jeans are made, then it really isn’t that expensive at all. Okay maybe it is, but that’s what I tell myself to make me feel a little better about spending so much on jeans. The last time I came here was around Christmas time. They had a family and friends discount that they applied to every customer’s purchase. I had no idea that they had the promotion going on until I stepped into the store. I still spent about $ 250 on a pair of women’s jeans, but the 20% off was better than nothing. Thanks guys! The way that the store is set up is that they have all of their sample denims hanging on the walls. What a lot of customers don’t know is that customers are allowed to step behind the counter to take a closer look at the denim. They are always fully stocked, so I don’t think you will ever leave empty handed. Customer service has always been excellent too. I’ll be back more than I would like to be. Style favorites: Stella’s, misty, Julie’s and Becky’s