eReputationBUILDER

Specialties

An enterprise solution designed to proactively build, enhance and manage your company’s online reputation. Created to boost positive online reviews and stop negative reviews from being published to the web, eReputationBUILDER leverages Cactus Sky’s expertise in email deliverability and incorporates mobile-​friendly video email to further increasing response rates. eReputationBUILDER encourages customers with complaints to voice their experience using our «Not Satisfied» button and routes those negative reviews directly to dealership management and provides the opportunity to respond before permanent damage can be done to your business and your reputation. Strategically designed campaigns promote authentic, positive reviews and increase your «Google Juice» via direct links to the most influential review sites. The best of both worlds, eReputationBUILDER has proven an invaluable tool for businesses to protect and promote their reputation while enhancing their online visibility and developing real customer relationships. With easy to monitor comprehensive reporting and an unmatched inbox placement, eReputationBUILDER is an irreplaceable tool that delivers results.

History

Established in 2012.

eReputationBUILDER (A Division of Cactus Sky Communications, Inc.)

A full-​service online advertising and public relations agency whose services increase and expand leads, sales and revenue. The company offers: website design, email marketing, online contests, database management, social media, public relations, online reputation management with eReputationBUILDER, online advertising, search engine marketing and mobile messaging. Cactus Sky has the largest consumer and business opt-​in email database in the industry and has recently added a mobile phone database so clients may communicate via text messaging.

The company is a certified Return Path Partner and has a 95% email delivery rate with less than ½ percent unsubscribe rate. This is a testimony to its ability to deliver email through SPAM filters and firewalls. By also tracking the recipients’ actions (clicks), Cactus Sky provides an unprecedented marketing advantage.

Meet the Business Owner

Peter M.

Business Owner

Martin started his automotive career after graduating with a BS Marketing degree in 1987 with the Ricart Ford organization. He was part of the management team that took the dealership to the Number 1 ranking in the nation for Ford. His extensive background in the automotive industry provides him with a keen insight into advertising and marketing.

He is a digital marketing expert nationally recognized as the «webdoc,» and is the technology correspondent for ABC 7 News where he provides technology advice, website reviews and product news. The webdoc currently has over 20,000 followers on Twitter. The webdoc is also the technology correspondent for the National News Team: a syndicated radio and television network.

Martin is also a regular speaker and trainer for the NADA, the NIADA and Digital Dealer, IS20, as well as other business organizations. He is also a contributor to several key publications in the industry.