Serge’s Fine Jewelry

I don’t know why guys stress out when buying a diamond engagement ring. A diamond is a commodity and it is easy to buy if you use websites like
or
to determine the market price of the diamond you are looking to purchase. It is amazing the markup that some jewelers add on. Picking out the diamond is easy to me but finding a reputable and flexible jeweler is the most important thing you can do. I worked with Serge on an engagement ring and wedding set. He was very flexible to work with throughout the process. We ended up switching out our engagement ring for another style and Serge was great when he allowed us to return the old setting without penalty or cost. We then used some of the gold from a family wedding ring that we had and Serge was able to melt down part of the old ring and he included that gold into our wedding band. This creativity and flexibility is very hard to find in the jewelry business. Serge is honest, offers fair prices and will definitely work with you during the process. I highly recommend Serge if you are in the market for a diamond engagement ring or any other jewelry.

We went to the jewelers’ building on a Sun. to get some ideas to reset my diamond ring. When one of the larger jewelery stores on the 4^th floor wouldn’t let us in because they «were still setting up», we wandered down the hall figuring we’d wait for the place we intended to visit to open. That’s when we came upon Serge’s. From the moment we entered he was friendly, helpful and genuinely interested in what I had in mind. There was not a moment of pressure to make a decision or to buy anything. He offered some great suggestions and had a wonderful eye for what would look best with my wedding band which I didn’t want to change. He made the ring in 4 days so I could wear it to a special holiday event and we got to watch the finishing touches. We added diamonds to my original diamond and the color and quality are outstanding. I can’t stop looking at my new ring — it’s absolutely beautiful.
Thank you Serge!

We were in the Jeweler’s Building looking for a certain place and «landed» at Serge’s on the 4^th floor by accident. What a bonus!
It’s been a great experience working with Serge since the moment we walked in the door.
We initially had a men’s ring reset and a woman’s antique platinum ring made into a necklace – which Serge did himself in only a week’s time – creating 2 beautiful new pieces for us.
Both pieces have sentimental value as well as monetary value – so we were a bit nervous leaving them with him – not knowing him at all…
Serge’s expert workmanship and unshakable integrity and honesty have given us confidence to work with him further on some additional pieces we would like to buy and also to recommend him to others without hesitation.
As others have said he is extremely patient– no high pressure sales pitch and honestly seems to care about suggesting the «right» pieces with many factors in mind.
Most importantly he is trustworthy!
His selection of diamonds and other stones as well as his settings and his ability to design unique pieces while working within the customer’s budget all make him extremely valuable if you are looking for a good jeweler.

My fiancé and I bought my engagement ring and our bands from Serge and they are beautiful! He helped my fiancé design a one of a kind, beautiful engagement ring for me! He was quick with creating my ring and very response. He was so extremely helpful with assisting us with insuring all our jewelry as well. We have since recommended friends to him and they all come back to us with excellent reviews, thanking us for the referral! Serge is honest about what looks good and what doesn’t while always trying to offer the best price. His diamonds sparkle and define what a beautiful diamond is. I wouldn’t go anywhere else!

Eric and Serge? (not sure on his name) were great! We went in to look and they gave me all the attention in the world and showed extreme patience! They took the time to work with me to show me so many options and help me to decide what looked good on my hand and what did not which told me they believe in honesty. I felt really good about what they had in mind for my ring. We did not purchase yesterday but are seriously considering the purchase there. I think if you are not quite sure what you want these guys are top notch at helping you sift through the thousands of options to narrow your search to the best choice for you. Thank you Eric and Serge for all of your help!

My wife and I went to Serge’s 6 months before our wedding. I bought the engagement ring elsewhere but decided to try Serge’s for our bands. We picked out what we liked, my wife wanted floating diamonds all the way around and I chose a titanium ring for myself. He quoted us a 3 week time frame for it to be ready. I called after a month and he told us it would be ready in another week. I called weekly and he kept pushing it back. Finally after 3 months it was ready. My wife’s ring couldn’t have looked any different then what we had asked for. Each diamond had prongs around it instead of floating. After explaining this AGAIN to Serge he said he would fix it, which he did but took another month. The end result did look good but the hassle involved was unforgiveable. Especially becaue not once did he call to explain why it was taking so long and would duck all my messages, only answering me when I called the store and got him to answer.
A week ago my wife decided she wanted to change her engagement band from 6 prongs to 4. Again we didn’t buy the engagement ring from Serge. I decided to call 6 places in the Jewelry building to get quotes for the pricing. I did call Serge thinking that since we were previous customers he might quote us a lower price. He quoted 5 – 600 hundred dollars to change the prongs. NO OTHER place even quoted us 500 and we got it done for 300 at a different store. How do you come in at the very top of the price range when we were previously customers there? To be honest I wasn’t planning on using him again anyway due to the hassle regarding our wedding rings but this just re-​confirms why I will never shop there again.

My Husband got my engagement ring at Serge’s in the Jewelers Building 8 years ago and everyone still comments on how beautiful it is. It is not flashy or large (1 carat stone in the middle, total weight 2 carats) but it is gorgeous. The quality of the diamonds are excellent and you can tell when you see this ring sparkle. It has beautiful detail and a timeless style that you just don’t get at other jewelers. Also, I have never run into anyone else with the same ring! Serge is great and so is his wife.

I had spent a lot of time trying to find the perfect engagement ring. I stumbled upon Serge’s store in the Jewelry building when the elevator opened up for someone else. It was meant to be! From the minute I walked in, Serge was as helpful and knowledgeable as could be. He inquired as to what style I was looking for and what my occupation so I could wear the ring at all times. He then brought out tons of rings for me to try on and look at. I think I went through most of his collection! When I came back the next day still undecided he did not rush me or pressure me. I will say that he made the experience fantastic. He makes all of the rings by hand and you can tell my intrinsic detail of each. From the prongs to the setting to the detail around the ring, he’s fabulous! I could not be happier. I love my ring and am having him make another ring for me.