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Approximately 30 seconds is all it takes to form a strong first impression, but it could take years to erase it. You may not say too many words in those 30 seconds, but you do send a tremendous number of non-verbal clues. Appearance plays a major role in non-verbal communication.
In business especially, it is critical that your appearance sends out appropriate signals. In today’s competitive world, how many others perceive you may often mean the difference between success and failure. Considering that 90 percent of you is covered by what you are wearing, the apparel you choose makes a significant non-verbal statement.
When people dress with confidence, it reflects in their appearance and in their presence. The image and appearance of confidence and authority translates directly into actual authority and power. When you look right, you feel confident about your appearance and, as a result, you perform better. It’s a fact that successful people dress in a certain way.