Pepper Palace

Specialties

Pepper Palace was founded to be different, to prove that a successful business could and should be fun. To this end, our mission is to leave no Chili Head’s yearning for heat unsatisfied, to leave no plate of bland food untouched by saucy goodness, and for every customer to leave our locations not only satisfied, but impressed. The result: The Planet’s #1 Hot Shop Since 1989!

History

Established in 1989.

Pepper Palace was founded by Craig and Tanya Migawa in 1989 as a kiosk in a Central Wisconsin Mall and soon expanded to include two inline retail locations. After successfully operating in Wisconsin for eight years, a family trip inspired a move south to Gatlinburg, Tennessee. Pepper Palace opened their first Gatlinburg location in 1997 in a small storefront on the outskirts of town. Several moves were made to better, larger locations until finally reaching its current location in 1999, a 3000 square foot spot in a prominent Gatlinburg Mall. This was, and continues to be, the largest spicy themed specialty retail location in the world. Pepper Palace entered the online arena in that same year by launching pep​per​palace​.com.

Pepper Palace began expansion efforts by introducing an innovative private label program in 2006 and by opening a distribution center and corporate office in 2007. Pepper Palace’s second retail location was opened in 2008 in Myrtle Beach, South Carolina. Expansion co