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Specialties
SUP ATX offers the best boards for the best prices, backed with the best customer service in the industry. Come by our showroom and we will answer any questions you have or just give you a place to relax and talk about SUP. Or come to one of our FREE demos and we’ll help you enjoy the water with other paddle enthusiasts.
History
Established in 2008.
SUP ATX began testing various board makes and shapes in the ocean in Malibu. After determining which boards would work best in lakes and rivers as well as oceans, SUP ATX began further testing on inland lakes and rivers worldwide. This resulted in valuable feedback used in developing the SUP ATX line of stand up paddle boards and resulted in the spreading of stand up paddling in key recreational lakes and rivers throughout the central United States.
It didn’t take long for the sport to take off quickly in SUP ATX hometown of Austin, Texas. Not a day passes by on Lady Bird Lake in downtown Austin without seeing hundreds of SUPers gliding across the water.
The companies vast experience includes surfboard manufacturing & distribution, managing the Becker Surf retail chain, online surfboard sales and shipping expertise. No one knows the surfing industry better than Mike and Steve and no other company knows how to guide the stand up paddle industry into the 21st century than SUP ATX.
Meet the Business Owner
Nick M.
Business Owner
SUP ATX Founder and Chairman, Nick Matzorkis is a serial entrepreneur having founded many highly successful enterprises around the world. Nick became an avid stand up paddler in Malibu, inspiring him to utilize his experience in creating and scaling large companies to spread his love for SUP around the world.