Event Sponsorship Measurement, LLC

Specialties

The services offered by Event Sponsorship Measurement, LLC include the following:

* Sponsorship Valuation – We can provide an accurate assessment of the value to your organization of sponsoring an event to provide the needed data for a decision to go forward.

* Event Economic Impact – Following an event, we can determine its economic benefit.

* Surveys – We provide guidance for determining survey objectives, create survey pilots, design surveys, and interpret accumulated survey data.

* Data Presentation – We present data, write reports and follow up, all with the objective of achieving clarity of use from a managerial point of view.

At Event Sponsorship Measurement, LLC, our goal is «sponsorship success» for our clients. Get in touch and let us show you how event sponsorship can be an effective marketing tool.

History

Established in 2011.

There was a need to help companies/​brands connect with consumers via their passions in sport and to show event managers and sponsors their ROI/​economic impact.

Meet the Business Owner

Angeline S.

Business Owner

Dr. Angeline Close Scheinbaum

Stan Richards School of Advertising & Public Relations

University of Texas at Austin, Austin

Texas, USA

angeline@​austin.​utexas.​edu



Angeline Close Scheinbaum studied at the University of Georgia’s Terry College of Business (Ph.D., 2006, Marketing). Angeline is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. Her research stream is grounded in explaining and predicting linkages among consumer attitude, affect, cognition, behavioral intent, and consumer behavior. This chain has been developed in traditional mass communication contexts; yet, the experiential/​entertainment/​live/​face-​to-​face nature of events/​sponsorship, along with the duality of event sponsorship, deserves distinct models. For this reason, the context/​vehicle of her work is often sponsored events.