Aperturent

Saved the day! I needed a projector to make a presentation. Others wanted to charge over 300 and send someone to set it up, etc. Here it was easy to reserve on line, pick up and all needed cabling was included. Why go anywhere else? Will use again

Great service. Great prices. Great having this gem in the Atlanta area! You want the big ticket lenses, etc? This is the place! Rent while you save up for your own gear!

Rented a Tamron lens this weekend. My ONLY problem was that when I was looking for the cover for the back of the lens to return it, I couldn’t locate it anywhere. Turns out the reason I couldn’t find the Tamron cover was because it was a Canon cover. I didn’t rent a Canon, so completely overlooked it assuming it belonged to the lens currently attached to my camera. When I called and asked about it, the lady seemed annoyed by my asking whether they used random covers for various cameras. She said they do it all the time. I’ve never rented a lens before and had that happen, so just thought it was odd (and sloppy on the company’s behalf). She rudely suggested I fully examine what I’m renting beforehand, which I had, but assumed it was all the same brand. My mistake. Maybe she was having a rough Monday, because she was very patronizing towards me. So, I drove 40 minutes to return a lens without all it’s parts, to find out I really did have all the parts. Yes, I get it, it’s a small thing, but I wish it had been noted on my order (hint hint). Maybe it’s the OCD in me, but I tore apart my bag looking for it, and it would have saved so much time.

Great customer service with very affordable rates and experienced photographers as employees. Michael sits at the front you will be lucky to catch him.

Seriously, move over NYC or ATL rental houses — this is where to rent gear for productions. Reliable, useful, convenient, and the source for rental gear.

I rented a 2^nd camera, I was really hesitant to rent because I cannot afford to spend extra money but because the event I was going to cover was very fast paced I did not wanna keep changing lens to only rent a wide lens. So I decided to get another 5d mark 3 just like mine to mount a 24 – 70. However, the camera would not take my 6 new cards not to mention the 4 old ones. It kept saying no memory card. I played with it a bit then I got one card to work for a few minutes only after I start shooting it’d say no memory card again. So I ended up not using both lens and camera. Because I did not have time to switch lenses or figure out what’s wrong wit the camera. I returned it and the guy tried their sd cards which of course it worked fine. And he checked with my SD card and saw it did not work. I know my SD cards are not defective because they worked with my 5d Mark 3. And they are new. Is it just a co-​insidence that their camera would not take all of my SD cards? I have 10 total cards. They may say it worked fine with their sd card but the sad thing is, I did not have their sd card with me at the event so that doesnt matter. I had the SD cards I had with me not theirs. They gave me $ 40 store credit unfortunately I would not be able to use ever. Coz I’m not renting from them at all. I wasted $ 183 and that just hurt for something I did not get to use. So this is one thing to keep in mind.

This place is awesome! Everyone is very approachable! Michael was very helpful in assisting with a confusion that we had in our order! He was very patient with us, and we really appreciated his kindness!

I’ve had great experiences with Aperturent! They have lots in stock & their prices are great. They even worked with my boyfriend for a special Valentine’s day surprise for me! Will always rent from Aperturent!

Heads up, you must reserve the equipment online ahead of time. This may be a given for some, but as someone who lives in Atlanta and prefers to conduct business in person, I decided to go directly to their offices to rent a lens for my Nikon.
When I got to the office, I learned that all orders must be placed online ahead of time. The young woman at the front desk offered to let me use their laptop and place my order. She then advised me that it would take a couple hours for the verification process. I suppose this is understandable, and even though I don’t live in the area, I could have made arrangements to come back to the office once my order was ready.
The main problem was this woman’s attitude. She seemed this interested in assisting me. I was sitting across from her asking specific questions about the rentals, and she could hardly turn away from her computer to answer my questions. When she didn’t answer my questions, they were basic one word responses, and sometimes she didn’t even look at me WHILE she was talking to me! It’s also worth mentioning that she perked right up once the Chinese food delivery man walked through the door. She was way more attentive to him.
I ended up walking out without placing an order. I believe everyone deserves a second chance, so I will likely try to rent from them and again, but this experience has left an extremely bad taste in my mouth. I’ll just note to place my order online ahead of time next time.
The only reason I’m even going through all the trouble is because their rates are very reasonable and their catalog of equipment is extensive.

**UPDATE: Apparently the Alpharetta location is no longer a pickup option :(:(:(**
Two thumbs/​five stars for these guys, especially at the Alpharetta location (Photoplex Studios). Their selection is more than enough for me and their staff is way cool, way helpful at all times — when I was going to be late on returning one item due to extenuating circumstances they even waived a late fee for me with no hesitation whatsoever (which would probably never happen at a rental place in New York or LA). Oh, and the first time I used them, I used a Unilocal deal — cool that they offer that from time to time. Metro Atlanta is very lucky to have Aperturent/​Photoplex.

Great place to rent various photography and videography gear. Affordable, professional, and quick service. The great part about Aperturent is you are not required to place a small payment in order to rent any equipment. I will always support this great knowledgeable staff.

You should know: Next to McDonalds, across the street from Dunkin Donuts. At intersection of Roswell Rd and Sandy Springs Place in a building that says Signature Bank.
I may not be an instruction-​reader or recipe-​follower, but I always map out where I’m going if I have the slightest insecurity about the best way to get there. That being said: I was not sure where this place was. It was not obvious and there’s no sign that I could see stating Aperturent or the number of the address. It’s in a big building that says Signature Bank on it, and it’s on the 5^th floor. Look at the photo of the building here on Unilocal (I uploaded a pic, too) before you go, and you’ll have an easier time finding it.
What a cool service. I am totally into the concept of renting photo/​video equipment now. I’m converted!
How did I get here?
I participated in the Ridiculous Obstacle Course 5k for the first time, and I thought filming the experience with a Go Pro would motivate me to do better «for the camera.» :) I decided this on Friday evening, though, the night before the run, so I wasn’t sure what I’d be able to make happen.
I turned to my friends online, and got a few rental suggestions. A pro photographer friend recommended Aperturent. I checked out the website and prices, and already was impressed because #1 it was cheaper than the one other website I looked at AND #2 they are open on Saturday mornings. Score!
I picked out what I wanted to use: the Go Pro HD HERO 2 and the Chest Mount Harness. I picked out what time I wanted to pick up — 10:30am on Saturday.
I ended up getting there closer to 10am, but it was no problem.
READ: The one piece of important ADVICE I can give you is this. DON’T ASSUME they know why you’re renting this equipment, and that you know what you’re doing (if you don’t.) I asked if it was pretty easy to put together and wear, which led to them asking me a few questions including «Do you have an SD card?» To which, I said, Nope! So I added that onto my rental. It would not have been fun to get to the race and realize I had nothing to record the video — I didn’t even think about it!
Then I asked them about the battery and told them I was hoping it’d last about an hour. They said the normal battery would not really last that long, so they upgraded my battery power (no charge) and because of that, put a new back on the case — which made it water proof… which I thought I already had covered.
Anyway, I had this from Sat AM to Tuesday (return by 5:30 close time) which was actually 4 days because they’re closed on Sunday. but it’s a 3-​day rental, and I only paid about $ 50 after tax. I thought it was a really good deal considering what I used it for, and the fun I had.
$ 50 to rent the following for 3 days:
GoPro Chest Mount Harness — $ 8.10
GoPro HD HERO 2 with Insurance — $ 20.70
Lexar 32GB 400X UHS-​I SD Card — $ 18.00
GoPro Battery BacPac — No charge
Great company. I would definitely recommend them. and I’m looking forward to using them again!

No fuss, no muss. Rented lens/​filter from them recently. Staff was friendly and they quickly handed me my order. No complaints here.

This is a great way for photographers on a budget and newbies like me to be able to get equipment I couldn’t otherwise afford. It would get 5 stars if the location wasn’t so crowded.

I used to think it was functional as an option.
Then I had some gunk on a sensor which I found when I checked out the video. And it was the money shot of the project. Client was pissed. When I told them, they offered a credit of half the rental rate of the camera body.
Six months later, in a bind, I rented a Zoom recorder. It kept shutting off during the shoot. Caused a lot of trouble, doubled my shoot time. Client was pissed. Some of the material was even lost, … client was pissed. Upon return of the item, they said they would «take a look at the gear.» No recourse offered.
They caused me a lot of trouble and cost me a lot of money. Those two clients do not call me anymore. I babied every piece of gear I ever rented from them. Apparently, I take better care of their gear than they do.

UPDATED REVIEW — kudos to Aperturent for great improvement.
I recently found myself between a rock and a hard spot needing to get ahold of a particular lens quickly for a photo shoot. I had a previous bad experience with Aperturent a year and a half ago, but I had no other option; plus why not give them a second chance. So I reserved the lens through the web site and went to pick it up in person.
My, what an improvement, and a pleasant surprise. Aperturent resolved every issue I had with my previous bad experience:
The not-​friendly and not-​competent lady that served me last time was, hallelujah, not there. And what a difference it made. This time a male employee helped me, and his customer service was excellent. Aperturent has greatly expanded its selection of lenses also. This rental transaction went smoothly.
I’ll be doing business with them in the future.
====== END OF UPDATED REVIEW ======
I thought I would write a review as I felt Apeturent is overrated on Unilocal.There are certainly some negative aspects in addition to the positive.
While I read other reviews with a lot of good about customer service with Oscar, I unfortunately did not get to deal with him. I dealt with a female, both picking up and returning my equipment to their Sandy Springs location. She is not so friendly, and not so knowledgeable as Oscar, it would appear. This lady had zero, and I do mean zero, personality. I have researched and taught a lot about customer service, and she is not the personality type to have as your front-​line contact with a customer. I hope the owner learns this.
The lens I rented had a non-​OEM lens cap on it that kept popping off. It was the cheapest lens cap I have ever seen. Once the cap popped off, the front element was dangerously exposed on this particular lens. What a great way to scratch an expensive lens. I borrowed an appropriate OEM lens cap from another lens and used it the entire rental time. It’s surprising that Aperturent would risk expensive damage by buying cheapo lens caps. Fortunately for Aperturent, I took enough interest and care to replace the dang thing whilst in my hands, despite not even being the owner. Upon return I pointed this out to the same unpersonable lady, who acted like she could care less. My only response from her was a squeakish grunt. She didn’t even look up from what she was doing.
Aperturent’s stock is almost always low. I challenge you to visit their website as soon as you’re done reading this, and see for yourself how many lenses are «out of stock.»
Do not bother buying the insurance they offer with rentals. Take the time to read the details, and you’ll see you’re getting very little value from their insurance «coverage.»

I’m glad everyone else had great customer service with this company, but sadly I cannot say the same.
I scheduled a lens pick-​up for 2pm on Saturday. My mistake, I didn’t realize they closed at 12:30, but no one from the company had the courtesy to let me know that they would not be there at 2. Oh, until 12:30 when they closed, I got a call. Well, thanks, it was a little late by then. If someone had told me sooner, I could have changed my plans to pick up sooner. Don’t allow someone to schedule a 2 o’clock pick-​up if you’re not going to be there!!! Do doctor’s offices make appointments for times when they’re closed? Do restaurants take reservations for times when they’re closed? NO. WHY SCHEDULE MY PICK UP IF YOU’RE NOT GOING TO BE THERE?!?
When I talked to them on the phone the next week the woman on the phone was incredibly rude! She was completely unapologetic and took no responsibility. I did my photo shoot without their lens & will definitely use another rental company next time.

Aperturent makes renting camera equipment amazingly simple.
Just browse online, add what you want to your cart and select when you want to pick it up (if you’re lucky enough to be local that is!)
Their customer service is excellent and their inventory is great. It’s always expanding too, so if they don’t have what you’re looking for, just ask and they’ll help you out.
Oscar, Lili and Julie are fabulous! Once you rent from Aperturent, you won’t want to go anywhere else.

I have been looking for a local lens rental shop for quite some time and stumbled across Aperturent through an internet search. After subsequently following-​up with Unilocal reviews, I decided I’d go with them to rent a few lenses for a European trip. The details of the order do not matter, but the stellar customer service I received do matter, but that is not to say that I did not receive top of the line lenses for my Digital SLR body, because I did.
Prior to renting, Carlos noticed the contents of my initial order and reached out to me to make sure I had all lens-​type bases covered. I had rented a telephoto zoom and a macro lens, and he wanted to ensure that I had my wide angle lens covered. He made a suggestion and I added that lens to my original order. About two days prior to picking up my order from their Roswell Road location, Carlos contacted me to see if I wanted a higher quality telephoto lens that had recently become available. Did a little bit of quick research and opted for the premium lens.
Thanks to Aperturent, I was able to rent high-​quality Canon lenses and capture beautiful photographs on my most recent vacation. Professionals and amateurs-​alike, when you need a rental lens company, look no further than Aperturent.

It takes a lot for me to give a five star rating. I don’t know if I can say anything that has not already been said but when I find customer service as superb as Aperturent offer I have to say something. The prices are reasonable, customer service is great, they rent quality products, they are pretty flexible and really important, they are local which means that I am able to save on shipping time and charges. I love the fact that they don’t charge a huge deposit so I am able to get what I need when I need it without putting up a bundle of cash.
If anyone is looking for equipment, your search is over.