Wheel & Sprocket

Specialties

Here at Wheel & Sprocket, we truly believe that cyclist have more fun. Whether you shop with us in our stores, online, or out on the road, you can be confident in our products and services because we are passionate about what we do.

We’ve worked very hard to earn your business over the last 40 years and aim to treat everyone everyone we interact with, the way we would like to be treated. Join us as we celebrate cycling and ensure that everyone enjoys their bikes from Wheel & Sprocket.

Discover the «Wheel Advantage» at whee​land​sprocket​.com.

Remember:

LIfe is Short, Enjoy your Ride!

History

Established in 1973.

Chris Kegel, current Owner/​President, was one of Wheel & Sprocket’s first employees. He started as a part-​time mechanic while in college. In 1979 Chris became full partner & in 1989 became Owner.

Awards include: 20 years as Top 100 Bicycle Retailers & Top 10 Trek dealer in the Nation. Also recognized as #1 Bicycle Retailer of the Year by NBDA & WI only Bicycling Magazine’s Best Bike Shops in America’s while voted into the Top 100 Workplaces in WI.

Supporting Riders from the Start describes Wheel & Sprocket’s community involvement having supported most every cycling event right from their start including UPAF, JDRF, MS Best Dam Bike Ride, Trek 100 & Bike Wisconsin. At a National level, Chris is a founding member of Bikes Belong, Bike PAC & served as board member of NBDA, LAB & IMBA.

Local bike projects like Ozaukee Interurban Trail, reopening of Kettle Moraine trails & Mequon WI becoming a bicycle-​friendly community were a product of Chris’ and Wheel & Sprocket’s commitment to cycling.

Meet the Business Owner

Chris K.

Business Owner

Chris Kegel started working for «Wheel «as a mechanic in 1973 shortly after it opened. By 1979 became a partner and in 1989 purchased the remaining shares. Chris has won many community service awards and donates 25% of his time to advocacy efforts.