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Specialties
We strive to master Search Engine Optimization, SEO, Web Design, Web Development, E-Commerce, Social Media Marketing, Email marketing, Conversion Rate Optimization, Mobile Websites, Content Creation, Remarketing, Market Research, Competitive Analysis, Review sites, Pay-Per-Click (PPC), Photography, Videos, Blog articles, Guest blog articles, Press releases, Infographics, and even How-to guides.
History
Established in 2008.
Based in Appleton, Wisconsin, our original focus was web design, but soon after our team saw the need for establishing a results-driven internet marketing company. Optimal began to realize the great need to establish a skilled in-house marketing team that would able to expand our services to provide a complete marketing package which could focus on search engine optimization (SEO), conversions, analytics, and more!
Optimal now has 12 team members, serves over 68 industries, has seen a 428% growth in revenue in the last three years and continues to grow and expand.
Optimal is changing how marketing is done. We are a new type of company — a hybrid of a marketing company and a web design shop. Traditional marketing is good at strategy but does not effectively integrate it into the web. Web shops are great at churning out websites, but often do not even consider purpose or strategy. We combine the best of both.
Meet the Business Owner
Brandon W.
Business Owner
«I have the pleasure to run this business. I love building things, and building a business has been one of the most rewarding experiences of my life. I get to focus on the big picture things at Optimal: forming strategies, boosting efficiencies, getting the right tools for the job, and honing processes to near perfection.» — Brandon W.
Brandon enjoys quiet moments to reflect on the big things, browsing bookstores, relaxing in coffee shops, and enjoying a great movie. His favorite activity is walking in nature with his family. We have nicknamed him «Captain».
“The most challenging thing about running Optimal has been getting the right people on board: mission accomplished.” — Brandon W.