Self Serve Sexuality Resource Center

Albuquerque, United States

4.6

Open now

20 reviews

Accepts Credit Cards

Contacts

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Telephone:
+1 505-265-5815
Website:
www.selfservetoys.com
Address:
3904B Central Ave SE, Albuquerque, NM, 87108
Nob Hill
Nearby public transportation stops & stations:
2.7 miAlvarado Transportation Center
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Street, Private Lot
Bike Parking
Yes
Wheelchair Accessible
Yes

Today

Today 10:00 am – 7:00 pm
Open now
Local time (Albuquerque) 12:11 Thursday, 26 June 2025

Business hours

Monday 10:00 am – 7:00 pm
Tuesday 10:00 am – 7:00 pm
Wednesday 10:00 am – 7:00 pm
Thursday 10:00 am – 7:00 pm
Friday 10:00 am – 8:00 pm
Saturday 10:00 am – 8:00 pm
Sunday 12:00 pm – 6:00 pm

Description

Specialties

Self Serve is a fun and welcoming adult sex toy retail and online store as well as a sex education center. Through our store, website, classes and adult toy parties, we provide the opportunity for adults to learn about sexuality and their bodies while shopping for high-​quality sex toys and other pleasurable sundries. Self Serve supports women, LGBT people and anyone seeking healthy, positive sexual attitudes and perspectives, and sensual pleasure in everyday life.

We believe in community building, buying local, non-​toxic sex toys and better orgasms for all.

History

Established in 2007.

Co-​founders Matie Fricker and Molly Adler have taught sex ed and sold sex toys for years. We decided it was high time we collaborate and create our own fabulous store for people who know deep down that sex is not a naughty, bad thing, but actually the way to a much happier life of pleasure. Shop for a wide assortment of quality adult sex toys at Self Serve Toys. We love to educate people, sell toys and safer sex supplies, teach workshops, host toy parties, and uphold high standards for quality and comprehensive education. Self Serve provides a positive, educational and empowering shopping experience. We provide floor models of every item we carry, so you know more about the intimate toys you’re about to enjoy. When it comes to pleasure, Self Serve takes a holistic approach. In addition to sex toys & safer sex supplies, the shop offers imported gourmet chocolates, handbags, cards, massage candles and body treats.

Meet the Business Owner

Molly and Matie F.

Business Owner

Meet Matie on the streets and you’re bound to learn a little something new about yourself. Matie is a long-​time sexuality educator, in both the formal sense and the guerrilla sense. She has worked for almost a decade on both coasts as an educator and jill-​of-​all-​trades. One of her proudest accomplishments was causing Rush Limbaugh to say «female orgasm» on-​air multiple times.

Molly Adler and business partner Matie Fricker bring positive sexuality into the light of day, creating access for adults to find healthy experiences of sexuality. She enjoys work and play that involve building community, political change, sex positivity, humor, women’s and queer rights, and helping people feel good. Molly and Matie have been awarded the 2008 Tough Cookie Award from the National Association for Women Business Owners, Best Sexy Shop in ABQ’s Alibi Weekly Newspaper for 4 years and Albuquerque Pride’s Outstanding Retail Store Award.

Nearby

Near this location:
1
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Abitha’s Apothecary
3906 Central Ave SE
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Domino’s Pizza
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20 reviews of Self Serve Sexuality Resource Center

No registration required
Place rating: 5
Albuquerque, NM
This place is great for all of your intimate needs. Did you know that intimate odds and ends aren’t regulated by the FDA or anyone? That means lots of stuff out there is full of toxins. Self Serve is full of great, healthier options for you and you sweetie. Bachelorette parties are a hit here! They also have classes on all sorts of things. Just go check it out. Don’t be shy!
Place rating: 4
KIRTLAND AFB, NM
This place is pretty awesome! The workers are super helpful and try their very best to answer all your questions. The other great part is that all their products have been tested and things like lubricants are free of chemicals like glycerin. The only thing I wish is that the store had a little more merchandise, other than that the store is great. You should go check it out!
Place rating: 5
Los Angeles, CA
Took an education class with the manager of the store. She did a great job of diffusing the tension of the group of women and making everyone welcome and comfortable. I learned a lot. This place is an incredible resource. It’s set up like a fine boutique store and they have a fantastic selection of books. I picked up a few titles that I’ve never seen on Amazon or at larger adult shops in major cities. If you’re in the area stop by and peruse their selection.
Place rating: 3
Whittier, CA
agree with the previous reviews
Place rating: 2
Phoenix, AZ
Nice place, but the staff seems overly confident that they know everything about sex and toys. Only been there a few times, but as an example they viewed ben wa balls as only for kegels exercises, when they have been known in other societies around the world for other uses for millennia. I certainly wasn’t going to correct them on this or other points where they seemed certain they were scholars on the subject. Experimentation, open mindedness, and imagination are the roots of pleasure people! They also seemed to be out of stock of a lot of items… I would prefer better selection and stock and some humility over attitude and lack of product.
Place rating: 5
Albuquerque, NM
When I first heard about this place I was a little nervous. I’ve been to my fair share of seedy sex shops, some better some worse some outright gross! So the thought of self serve tipped it into the gross category for me at first mention.
Why go to a store I thought? I can get all the self service I want right here at home in the comfort of my grandma’s basement. And I don’t have to worry about anyone peeking at me anymore while I’m doing it now that grandma uses a walker and can’t come down here anylonger.
But when I found out they had classes I thought hmm maybe there’s more than one way to do this so I went to check it out.
Initially I was kind of thrown off after entering. This place looked kind of like a tea and scone place not a sex shop. I was expecting walls full of giant dildos, fetish items and porno movies and where were the peep show rooms?
The chicks running this place seemed nice enough but the selection was limited. I didn’t stay long because I felt weird. Weird in a way that I’d never felt before. Was I to pervy to be in this sex shop? Maybe I am!
Still I guess I must say that this a very chick friendly place. So if you girls need a dildo this is a no hassle place to get you vibe going. Me I’ll stick to the internet and the plain brown packages that come in the mail.
Place rating: 5
Albuquerque, NM
Everything about this store is perfect — its’ a little small, but it’s great. SO super sex positive, and great for everyone (straight, gay, trans, queer, questioning.) This beats all the other adult stores in Albuquerque by a LANDSLIDE. You know that the person behind the counter won’t judge you for buying whatever you want, and they do great stuff for the community (raising money for planned parenthood and other good causes). They even have interactive classes. They also have local products and feminist porn. It’s a great store.
Place rating: 5
Denver, CO
LOVE this place. SO friendly. Amazingly knowledgeable staff. Go with the person you are sexual with and ask away.
Place rating: 5
Albuquerque, NM
This place is wonderful. I went here with some people to check it out and was surprised. They have it very nicely set up just like a typical store. It is not seedy or sleazy at all. I could see myself sipping tea in the sitting area, while looking through a copy of Enabling Romance. All of the products are placed where you can see them and the salespeople are very knowledgable about the products they carry. I was impressed by the variety of books they have in the store. The ones I looked through were very interesting. The store is small but the layout is wheelchair accessible. If I could not reach something a salesperson and even the owner was right there to help me. Everyone who works there is friendly and made me feel welcome.
Place rating: 5
Albuquerque, NM
This is not the sort of late night sleazy sex shop that makes you want to get tested after you leave. It is a truly beautiful place. I left happy.
Place rating: 5
Seattle, WA
During Summerfest some friends and I dropped into Self Serve, because 1, that’s a great name for a sexuality resource center, and 2, we thought it would be funny. Well, to mimic some other reviews, this is a really nice shop. I think sexuality resource sums it up. What it’s not, is a seedy sex shop. What it is, a place with a super staff, great products, and a fun topic. There are lots of items that you can turn on and get a feel for before purchasing. And, the staff have tested the products and can give real feedback on questions.
I love a place that takes the topic of sex and makes it safe and fun to talk about, all at the same time. That’s a cool trick.
They also offer classes… Yes, you can sign up to improve your skills. :-) that makes for some funny conversations. But, wow, Self Serve should probably be teaching Sex Ed in the schools too.
Place rating: 5
Denver, CO
How could you not give this place a whooping FIVE stars? Heck, I wish there was a sixth star, or gold star, to really do it justice.
More than just a sex toy store, this is also an education center, a resource center, a community space and so much more. It is clean, welcoming and clearly inclusive of all orientations, genders, relationship statuses, interests and more. Items are laid out so you can touch and feel (and turn them on in some case) before you buy them, so you’re not going in blind. All toys are good quality and body friendly, so no phthalates here! Their book section is awesome; I have a HUGE sexuality book collection, and still found multiple items to add to it.
Their staff is friendly, knowledgeable and outgoing while not being too in your face. You can feel comfortable asking questions about pretty much anything, or can just choose to be more solitary and browse on your own. This store is clearly a HUGE asset to Duke City, and I highly encourage anyone and everyone to stop by!
Place rating: 4
Albuquerque, NM
Imagine if sex wasn’t something you had to be afraid of or ashamed of. After you go here, you don’t feel a need to take two showers in bleach. You can ask honest, adult questions and get informed and considered answers. Nobody is eye-​molesting you or trying to sell you drugs. It’s friendly and clean. It’s like walking into a spa or a bookstore.
Place rating: 5
Albuquerque, NM
Self Serve is a TERRIFIC sexuality resource center. The owners are absolutely amazing and I always bring my ladies friends looking for their first «treats» to this store. It is a very comfortable atmosphere and the employees are very knowledgeable. They also have various classes to learn and «improve your technique» if you know what I mean ;)
It’s very clean and comfortable and all of their products are safely made. If you have toyed with the idea of visiting a sex shop, this is number one if you want to have a positive experience.
Place rating: 5
Albuquerque, NM
«Who would write a review about their Brazilian wax? I wouldn’t. What would I say? I mean, would I describe how smooth I felt afterward? Or, what if they screwed up? ‘I was raw down there.’ I don’t think so. I don’t know what I’d write. I wouldn’t write about it.»
«You don’t even have an account, honey.»
«I know, but if I did-​«
“When you do, you can write about anything you want to write about. But you obviously find the reviews valuable, I mean you just searched for a Brazilian wax and read the reviews.»
«Other people can do it. That’s fine. I wouldn’t. That’s all I’m saying.»
That recent discussion, I think, is fitting for a «sexuality resource» center. There’s certainly a line of sorts where the average person isn’t going to write something like, «So, regarding the whole sex thing, life was getting REALLY drab, so my wife and I checked out the Center and they COMPLETELY revived our squeaky mattress springs. We found out, for instance, that my wife had a suppressed toe fetish! And me, I’m all about the toys. My favorites are…»
Nope.
So I won’t tell you why I came into this store, or whether or not I purchased anything. I will add to the details other folks have contributed by saying two things:
+The customer service is AMAZING, here. They’ve nailed the stealthy approach, where they sort of inquire off-​hand about what they might help you with, and if you show a modicum of interest, they’re on top of it. (I swear, I didn’t plan a single one of those puns. They just spurted out.)
+They carry really safe products. As the staff will tell you, plenty of products in the industry are produced with chemicals considered by many to be toxic. What’s up with that? The Center refuses to sell anything which could be considered unsafe (save, of course, the dildos that Clayton referred to).
Suffice it to say the place carries a sufficient variety of educational materials, health and beauty products, and entertainment options to make your lover purr with delight. Heck, he/​she might just meow. Great local business.
Place rating: 4
Albuquerque, NM
After occasionally dropping in to the sex shops in NYC more for a quick laugh than to make a purchase during my years back east, my first response to this place was «Wow, this is so much classier than any I’ve seen.» Granted, NYC’s shops set the bar pretty low, but this place is truly nice. I appreciated the couches in the middle of the shop that allow one to read some of the resources on sale, and I also liked that the employees were so friendly (important, you know? If they’re not happy, then what does that say about the products they sell?).
The selection here seems to lean more towards the educational and resource side than to the toy and pleasure side, but again, my sense of what a store like this should be like is heavily skewed by visits to stores that were way over the top and in your face.
Finally, I must say that the sheer size (and width) of some of the didlos on display here will call into question every man’s hood, I mean every man’s manhood.
Place rating: 5
Albuquerque, NM
Self Serve is not just a store where you can buy fun adult toys. It is truly a resource center as the name suggests. Owners Matie Fricker and Molly Adler have created a sex-​positive space where you can attend workshops, browse a vast array of products catering to vanilla and not-​so-​vanilla interests, and get your questions answered, all in one location.
Place rating: 5
Albuquerque, NM
This unexpected little gem of a sex shop is located in a strip mall just east of Carlisle. Not only is it a great place to discover new accoutrements for any sexy excursion but it’s also wonderful community resource and educational center for those interested in delving deeper into self exploration. The owners and staff have a vast knowledge of the gear they’re slinging and are apt to give you the full lowdown at the slightest flirtation of a question.
Place rating: 5
Las Vegas, NV
I live in Las Vegas, the capital of sex-​stores, and I only wish the owners of Sex Serve would open a store there too.
I felt comfortable asking a million questions and every one of them was answered by the knowledgeable and friendly owner (one of the 2 owners I believe). The store has a relatively small selection of products, but again, I’m from Vegas; however this is because the store only stocks the high-​quality, most popular items on the market… I’d also trust that they’re on top of the trends in sex (no pun-​intended!) and that they thoroughly do their research on the items and companies they buy from which I appreciate very much.
Place rating: 5
Albuquerque, NM
If you have lived in Albuquerque or the surrounding areas for any amount of time and have a proclivity for the sexxxy, you’ve probably been to the Castle Superstore.
Today, this is my plea to you: Don’t. Go. Back.
Why would you?
Just down the road in East Nob Hill lies one of the greatest treasures of the Land of Enchantment: Self-​Serve Sexuality Resource Center. Really! This place is an oasis in a desert of bad porn, cheap vibrators and sticky lube. Everything they carry is top notch – from porn made by/​for queer folks to locally crafted kink supplies to chocolate. They sell chocolate!!!
Self-​Serve isn’t just a «sex shop,» but a full-​on Resource Center, hosting classes, community events, and more. Matie and Molly have really brought something special to Albuquerque, something a whole lot of cities aren’t lucky enough to have (No, really. I lived in Austin and I WISH we had something this amazing). Take advantage of the trove of sexy goodness that is in your town.
Your naughty bits will thank you.