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Specialties
Self Serve is a fun and welcoming adult sex toy retail and online store as well as a sex education center. Through our store, website, classes and adult toy parties, we provide the opportunity for adults to learn about sexuality and their bodies while shopping for high-quality sex toys and other pleasurable sundries. Self Serve supports women, LGBT people and anyone seeking healthy, positive sexual attitudes and perspectives, and sensual pleasure in everyday life.
We believe in community building, buying local, non-toxic sex toys and better orgasms for all.
History
Established in 2007.
Co-founders Matie Fricker and Molly Adler have taught sex ed and sold sex toys for years. We decided it was high time we collaborate and create our own fabulous store for people who know deep down that sex is not a naughty, bad thing, but actually the way to a much happier life of pleasure. Shop for a wide assortment of quality adult sex toys at Self Serve Toys. We love to educate people, sell toys and safer sex supplies, teach workshops, host toy parties, and uphold high standards for quality and comprehensive education. Self Serve provides a positive, educational and empowering shopping experience. We provide floor models of every item we carry, so you know more about the intimate toys you’re about to enjoy. When it comes to pleasure, Self Serve takes a holistic approach. In addition to sex toys & safer sex supplies, the shop offers imported gourmet chocolates, handbags, cards, massage candles and body treats.
Meet the Business Owner
Molly and Matie F.
Business Owner
Meet Matie on the streets and you’re bound to learn a little something new about yourself. Matie is a long-time sexuality educator, in both the formal sense and the guerrilla sense. She has worked for almost a decade on both coasts as an educator and jill-of-all-trades. One of her proudest accomplishments was causing Rush Limbaugh to say «female orgasm» on-air multiple times.
Molly Adler and business partner Matie Fricker bring positive sexuality into the light of day, creating access for adults to find healthy experiences of sexuality. She enjoys work and play that involve building community, political change, sex positivity, humor, women’s and queer rights, and helping people feel good. Molly and Matie have been awarded the 2008 Tough Cookie Award from the National Association for Women Business Owners, Best Sexy Shop in ABQ’s Alibi Weekly Newspaper for 4 years and Albuquerque Pride’s Outstanding Retail Store Award.