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Specialties
Modern Mouse is home to an eclectic collection of fun, stylish and unique wares made by local and independent designers. Home & living accessories, fashion accessories, apparel and special occasion gifts… drop on by, and you’ll find something for just about everyone!
History
Established in 2009.
Modern Mouse was launched in late 2009 by handbag and accessories maker Eleen Hsu Agustin, an Alameda resident and owner of a self-titled online business selling her own handmade goods at eleen.etsy.com and in local, juried craft fairs such as Bazaar Bizarre, Renegade Craft Fair and Indie Sacramento.
Finding such enjoyment not only shopping in such craft fairs but also from the community and camaraderie of selling alongside fellow crafters, Eleen decided to create a retail space where she could capture the spirit of this environment and offer it to the public in a permanent space.
Our mission at Modern Mouse is to provide a place for shoppers to discover a fresh and exciting collection of locally and independently designed goodness, and to promote the work of talented designers in a productive and nurturing venue.
We invite you to please stop by and see it for yourself!
Meet the Business Owner
Eleen H.
Business Owner
Modern Mouse owner Eleen Hsu is an Alameda resident who runs a self-titled online business that sells handmade bags, pouches and pillows on Etsy and in local Bay Area craft fairs.
Prior to pursuing her creative enterprise, Eleen spent 13 years in the field of professional services. After graduating from UC Berkeley with an undergraduate degree in Business Administration, she started out as a financial auditor and information systems consultant with Ernst and Young LLP. In 2000, Eleen moved into the internet industry, where she spent the next ten years in project management. In that role, she led cross-functional teams of designers, developers and testers in full-scale web development projects as well as web marketing and design initiatives for clients like Orbitz, Screen Actors Guild, Toyota and Häagen-Dazs.
Eleen feels lucky to live in the city of Alameda with her wonderful and supportive, super-star husband Jimmy Agustin, from whom she got the nickname «Mouse».
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