I suppose i’m quite brave in reviewing this one, but i will say i only went in for a joke christmas present. Honest. On an industrial estate Romeo & Julliets aim to be a store that anyone can go into, and for it to not be seedy. To some extent they succeed on this, with the having the name of the shop on the outside instead of Private Shop or Adult Shop in some awful painted colour and naff font plucked straight from Windows. But at the same time they also fail because being set in a retail unit you know straight away that you are not in a real shop, you are in some estate away from town. The products range from the serious through to the slightly cheap and tacky blackpool-esque type of toy, which again adds to the ‘sauciness’ of it. If you compare to stores like Robb or Clone Zone they have almost no ‘gimmicky’ or ‘fun’ items — all of the items are there to have serious fun with, and in doing so it means you can have a look at things and compare them without feeling odd because you are going for the industrial model, instead of the 99p version. Anne Summers sells some ‘novelty’ items but these items really don’t compete with their toy range, and the well designed interior and tasteful yet erotic window displays make people feel safe in the store. Lots of chemists are now also selling toys, but in very well designed packaging, so taking away from Romeo & Julliets core customers. The sooner they are allowed to move into propper retail premises the better for them.