Precision Marketing Solutions

Specialties

Hello. We are PRECISION. A B2B marketing agency that believes in living up to its name. In a world where time is short, attention spans are shorter and information overload is an everyday possibility, we pride ourselves on delivering incisive concepts, collateral and content that get to the point — and that get results.

In particular, we specialise in working with clients with complex products and propositions, typically operating in sectors such as construction, building materials, builders merchants, waste management, recycling, agriculture, packaging, green energy and engineering.

History

Established in 2009.

PRECISION was formed in 2009 by copywriter and creative director, Wayne Mohammed. Since then the business has continued to grow, doubling in size year on year. From our offices and studios in central Manchester, we now serve clients across the UK, offering them access to integrated marketing solutions that draw on a full range of advertising, design and branding, PR and digital services.

Meet the Business Owner

Wayne M.

Business Owner

Wayne Mohammed was perhaps born to be a copywriter. As a child he spurned Captain Caveman, Top Cat and other standard kids’ TV fair in favour of watching and reciting adverts. If that didn’t alarm his parents, worse was to come.

During his formative years at school he took to carrying around a thesaurus and to asking the older kids what certain words meant before mocking them if they didn’t know.

Numerous black eyes, several years and a degree in English Literature later, he applied to a Sunday Times ad placed by a well known London agency looking for two trainee copywriters. Out of the 2000 people who applied, he was one of the two chosen.

From there, Wayne went onto work for a number of other agencies in London and across the North before becoming creative director at one of the North West’s leading B2B advertising agencies at the tender age of 27. After that, he set up an agency, sold an agency, took a very brief foray into PR and then established PRECISION in 2009.