Berketex Brides

Couldn’t agree more on the whole Berketex name thing. It sounds awful, and doesn’t quite have the same brag ring to it as say… oooh it’s Vera Wang dhhharling! If you’ve read any of my baby/​bridal related reviews, you’ll know there’s something definitely in the water that my friends and family have been drinking, they’re either loved up and getting wed or have skipped straight on through to the babies. yikes.
And now in addition to that there’s also the totally unsavoury location in it’s favour. Yes I’m all for the Arndale, GO ARNDALE, but there are some places you just don’t want to stick a bridal shop, and heavy scents of friend food and old walls are one of those stay away places.
A friend of mine has been dipping in and out of wedding dress shops for over 12 months now, and with her big day looming and still no dress, Berketex was last on the list, mainly because it does sound so goddamn awful. The shop front isn’t the best way of pulling people in, but up on in we went. Pleasantly surprised is the response. There were much more choices and ranges and actual dresses than we imagined, and although they do not deviate away from the safe styles there are some lovely dresses to take in.
It’s hard to detach exeterior from content, but once inside, it’s not as hideous as you’d expect.

Tactful wedding guest: Oh your dress is lovely. all those sequins.
Berketex Bride: Thanks
Tactful wedding guest: Who made it?
Berketex Bride: It’s by Berketex Brides.
Tactful wedding guest: Oh never heard of them before?
Berketex Bride: They are based in the Arndale Centre.
Tactful wedding guest: Oh how lovely… mmmm.
Tactful wedding guest (after a few swift halves talking to other guest):
Bit of a weird dress isn’t it? its from a shop called Berketex Brides for Christ’s sake (laughing heartily).
Avoid going here for your big day its in the Arndale and if the branding is anything to go buy it will all go wrong!

The name Berkertex really couldn’t sound less romantic if it tried could it? It sounds more like something used to make mountineering fleeces than anything in any way wedding day related.
The sign may say Berketex Brides but all I hear is Robo Brides or worse– Council Brides.
Besides, isn’t it a bit rich to basically brand your customer? Who said anybody wanted to be a ‘Berketex’ bride? Where’s the discretion, where’s the sensitivity? We’ve all had to do a bit of budget shopping in our time but thankfully it has never involved a man from Aldi reciting my shopping list into a megaphone outside the neighbours house.
Berketex you suck!