The Revival Retro Boutique

Specialties

We are specialists in Revival clothing, shoes and accessories. In store you’ll find flattering and classic shapes for all figures, inspired by beautiful bygone eras. We have dresses and separates taking the best elements from the 1920s to the 1950s, combined them an appreciation and understanding of the modern female form.

If you ever find yourself saying you were born in the wrong era, you should come and spend some time with us. We understand and share the frustrations with high street fashion. Our clothes will fit you, our shoes are both beautiful and comfortable. Come and discover a stress-​free boutique shopping experience!

We are known and loved for our personal service– so much so that we even won a Time Out London award for being one of the most loved shops in London! You can rest assured we won’t let you leave with anything that doesn’t make you feel fabulous. We also offer Top-​to-​Toe personal styling appointments for ladies if you feel you would like some extra special attention.

History

Established in 2009.

When our owner Rowena Howie discovered swing dancing (a partner dance from the 1940s), she discovered the music, the parties, the films, the fashions and inspiration hit her in the most wonderful way.

Revival was founded out of a desire to provide timeless elegant style, and flattering clothing for women who despair with the new trends and throwaway culture of the high street.

Our first store was opened in Kingly Court near Carnaby Street in 2009. In 2014 we relocated to larger premises just a short walk away. Our central London store is now at 30 Windmill Street (use Goodge Street or Tottenham Court Road Tube stations).

Meet the Business Owner

Rowena H.

Business Owner

Passionate. Enthusiastic. Dedicated. Friendly. Helpful. That’s me.

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