The Icecreamists

This could be a four star place if you crave expensive ice cream but I thought that they did milk (excuse the pun!) the prices a bit.
Their products weren’t too bad but not highly unusual either, (apart from the Human Breast Milk special, that is. I didn’t choose to try it and I struggled to get the need for it really. I’m not a prude but I thought that it was a bit of a boob to have it on the menu!).
Their ice creams were no better than those on offer elsewere, however and unless you are caught up by their slightly S&M décor and uniforms, I would think about going elsewhere for better value at about the same quality.
Quirky and probably worth a visit once

Not bad but Ive had better ice cream at Baskins Robins and Ben &Jerrys. Their dark chocolate orange was very yummy, by far the best. Very overpriced!

The ice cream at the Icecreamists is fairly average, and for its price bracket, falls a little short. The gimmick here that attracts the passing trade more than anything is the décor. Black walls with faux Gothic fittings, and staff dressed in black PVC most certainly catch the eye. It’s worth a visit for a little gawp, and try a scoop or two of ice cream. Avoid the cocktails as they’re nothing special, and they’re extremely expensive, even by the standards of this part of town.

they done well on the advertisement and design side…
unfortunately for me totally failed on the taste.
unless they aim for watery, faint flavour cream like ice-​cream.
the nutty flavours are passable… for quite nutty prices though.
one time (kitsch s&m) wonder
yawn (=_​_​=)

Unlike the other reviewer, I didn’t go here for the cocktails, but just for straightforward ice cream during the day. I loved the way the space had been designed and loved the décor and uniforms, but the experience wasn’t quite what I’d hoped for.
There are two entrances, and it isn’t clear what way the customers should queue. We stood aimlessly for a few minutes before a man pointed to the other side of the shop, where we joined a totally disorganised and confused queue.
It’s almost £4 for a cone with two scoops, and when my sister asked if my nieces (5 and 8) could get a cone with just one scoop she was told yes, she could, but for the same price as two scoops. Then, when we had been standing there for five minutes, they thought to mention that they were only accepting cash. Everything was said in a matter-​of-​fact way, with no hint of a slightly apologetic tone. When I was struggling to get money out of my wallet to pay whilst holding a melting ice cream cone, the man behind the till was impatient rather than helpful.
Anyway, I got a cone with Priscilla Queen of the Dessert (white chocolate, Baileys and Horlicks) and Espresso. They were both nice, though I was disappointed that the Baileys and Horlicks didn’t really come through on the PQotD. Similarly, the cone was nice and crunchy, but not a huge step away from a more traditional ice cream parlour.
I may be being too hard of the taste of the ice cream, but unfortunately the attitude of the staff just left a nasty taste in my mouth.

If you like your ice cream served with a hint of humour and a slice of glamour, then head to the new Icecreamists parlour in Covent Garden. All black walls and pint furnishings, it part ice cream-​ery, part cocktail bar.
I’ve tried most of the favours here now (because I was there for a press trip, not because I’m super greedy), and they vary from simple, to the darn wacky. They’ve been in the news recently for their breast milk ice cream (form your own opinion on this one, the jury is still out), and even everyday flavours extend to chilli and lemongrass. Other touches included absinthe being poured into the cocktails from a medical drip.
Some hits and misses for me tastewise (I’m not the biggest fan of neat absinthe, jazzing it up with ice cream doesn’t change that), but the bannoffee ice cream cocktails (complete with meringue topping) was a winner. But the cocktails are pricey — between £9.95 and £14.95 — and with all their special touches it might take a while before you get your treats. Personally, I’d go for a standard ice cream, because that really is very tasty, and then hop over the road to Rules if you fancy a cocktail.