Text Appeal

Specialties

Textappeal is a cross cultural consulting agency specialised in marketing communications for international brands. We provide a variety of cross-​cultural consulting services as well as transcreation (creative translation) of marketing material into over 100 different languages.

Based in the cosmopolitan cities of London and Singapore, Textappeal is driven by an equally cosmopolitan team of language and marketing specialists. Textappeal has a true understanding of what it means to work with different cultures as its own team is made up of consultants, account managers, project managers from all over the world.

This in-​house mix of cultures and languages not only makes for an exciting workplace, but also adds value to international marketing campaigns. The Textappeal team is united by a passion for cultures, languages and a deep understanding of marketing and brands.

History

Established in 1998.

Founded in 1998, Textappeal is an award-​winning agency specialising in transcreation: the translation of marketing communication ideas, not just words, for maximum resonance with local customers. Clients include major global brands such as P&G, Sony, Starbucks, Mandarin Oriental, Barclay’s as well as world leading advertising and digital agencies. From a tagline or «30 TV commercial to ²⁴⁄₇ content in digital channels, we make sure your brand message hits home across all cultures, markets, languages and media channels. CEO Elliot Polak is sought after for his views by media owners such as Campaign, Media Week, M&M Global and The Internationalist, and has been referenced in The New York Times and the Financial Times.

Meet the Business Owner

Elliot Polak P.

Business Owner

A dual American — French national, Elliot is a global authority on cross cultural marketing.

Born in Manhattan, he is the product of a highly diverse background which includes Dutch, Belgian, Irish, Danish and Norwegian influences, and from an early age was exposed to competing Protestant, Jewish, Catholic and atheist beliefs.

Elliot is the co-​Founder and CEO of Textappeal, a pioneering cross cultural marketing specialist that helps some of the world’s leading global brands such as Sony and Vertu cross borders successfully.

Elliot is a sought after speaker on the topic of «Culture Shocks», and has appeared at the ANA, AMA, IAA, and the Cannes Lions Advertising Festival where he has been invited to speak seven years in a row. He gives cross cultural talks for international brand teams at companies such as American Express and Jumeirah group, as well as advertising groups including Engine, Grey and M&C Saatchi.