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Specialties
UK’s original female erotic boutique, described as «Best sex shop for women» (Time Out) & «Cavern of erotic treasures» ES), offers stylish vibrators, dildos, harnesses, erotic literature, sexy underwear, and sex toys all designed for women and their partners.
In line with the unique female-focused mission, the ground floor of Sh! is reserved for women & couples with everybody welcome to browse in the lower ground floor of the Sh! boutique.
With a cherry-picked range including a wide selection of Sh! own-brand toys, many hand-crafted in London, Sh! is the perfect place to discover sexy gifts for yourself, lover or friends, and full of ideas to spice up your sex life or explore new thrills without any of the seediness of other sex shops.
Friendly and educated female staff give great advice, top service and even a cuppa to enjoy whilst you browse…
History
Established in 1992.
Sh! was founded in 1992 by an all female crew after a Chardonnay-emboldened trip around London’s sex shops had revealed the desperate need for change. With only £700 and a tin of pink paint to invest, the Team Sh! dream was to create an inviting place with clued-up, sensitive staff, where women could shop for good quality erotic playthings without feeling awkward, unwelcome or embarrassed.
A fresh alternative to Soho sleaze and scratchy scarlet panties, Sh! has been serving women and their partners in store and online ever since.
Meet the Manager
Team S.
Manager
Our mission is to deliver unrivaled levels of service, offer a cherry-picked selection of erotic playthings (including top-quality dildos. strap on harnesses. and bondage which we produce ourselves), give you unpushy personalized advice, keep abreast of all things sexual & safer-sexual and to serve a decent cuppa to those who visit our store.