Run and Become

London, United Kingdom

4.8

5 reviews

Accepts Credit Cards

Contacts

QR code, vCard

Telephone:
+44 20 7222 1314
Website:
www.runandbecome.com
Address:
42 Palmer Street, London, United Kingdom, SW1H 0PH
Westminster
Nearby public transportation stops & stations:
250 ftNew Scotland Yard
410 ftSaint James's Park (St. James's Park)
740 ftWestminster Abbey
Categories:
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Bussiness info

Accepts Credit Cards
Yes
Parking
Street
Bike Parking
Yes
Wheelchair Accessible
Yes
Dogs Allowed
Yes

Today

Today –
Local time (London) 09:41 Monday, 23 June 2025

Business hours

Monday –
Tuesday –
Wednesday –
Thursday –
Friday –
Saturday –
Sunday –

Description

Specialties

Whether you are a beginner or an elite athlete, at Run and Become we’ll take time to offer you the best personal service. You can come to us not only for advice on running footwear and clothing, but nutrition, training and injury prevention. Choice can be overwhelming, so our friendly and knowledgeable staff are here to guide you.

History

Established in 1982.

As TimeOut put it: ««Knowledge and impartial advice are the watchwords at Run and Become; the expert staff will ask you about your running programme and any injuries you’ve had, then, as part of the custom fitting service, give you various shoes to pad around in in the passageway outside. The comprehensive website is a generous resource for runners of all standards.»

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Nearby

Near this location:
80
ft
Lloyds Bank
Butler Place Branch 1 Butler Place
80
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London Escorts
20 Christchurch House Caxton Street
100
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Cafe Rendezvous
33 Palmer Street
120
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Timson
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130
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24hr Pest & Vermin Control
Caxton Street
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Zap
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5 reviews of Run and Become

No registration required
Place rating: 5
San Diego, CA
When buying shoes I always have one part of the foot that is troublesome for comfort. The salesperson spotted that immediately without me pointing it out and chose a selection that focused on a stretched fit in that area. I have been buying athletic shoes for a very long time and that is the first time someone was attentive and knowledgeable enough to spot the problem and provide a selection that negated the issue.
I’ve worn the Mizunos that they suggested after watching me run and walk for over two weeks and thoroughly enjoy them!
Place rating: 5
London, United Kingdom
I have feet, but aside from that my knowledge of running is very slim.
The staff here are incredibly helpful, they analyse your gait by getting you to run up and down in the street (maybe best to do this on a quiet day if you get embarrassed).
Within a few metres they’ll be able to tell you pretty much exactly what you need. Once this is done you can try on a 4 – 5 pairs and see what works best for you.
It is more expensive than just buying some shoes online, but you get exactly the right ones for you and may I say that I have never owned running shoes as comfy as this.
Place rating: 5
London, United Kingdom
Great service. Very professional.
Priceless advice. You may get cheaper shoes online, but you’re not going to get the ones perfect for you. Here they will let you try 4 – 5 shoes and run in them on actual pavement before you choose.
Place rating: 5
Downtown Brooklyn, NY
Nice selection and helpful staff — they are quite knowledgable and really help you find the right shoes and kit (I appreciated this after coming from another sports store where they either ignored me or tried to push shoes on me blindly).
They seem to know the mechanics of running and will suggest shoes and take you outside to watch you run in them to see what fits and works the best. This made a big difference in what shoes I likely would not have chose myself, but work great and have me running better. I did not expect this and makes me wonder if I have been in the wrong shoes for years.
The place is a short walk from the St. James’s Park tube station (District or Circle lines).
Place rating: 4
London, United Kingdom
Run and become are a great resource, particularly for quite new runners, like me. The staff are all really knowledgeable and passionate about running and always happy to help. Whether you need a new pair or trainers, or advice as to how to wear a running ruck-​sack, this is the place to go!