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+44 20 7379 7133
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40-44 Floral Street, London, United Kingdom, WC2E 9DG
Covent Garden
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760 ftCovent Garden / Russell Street
0.2 miBedford Street
0.2 miSouthampton Street / Covent Garden
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Specialties
Paul Smith is something of an institution in Covent Garden as there’s been a flagship store on Floral Street for over 30 years.
Back in 1976, Paul Smith, then an unknown British designer, took a leap of faith when he showcased his menswear line in Paris, his first foray into the fashion world. The gamble paid off and three years later he opened his trendy menswear boutique in Covent Garden.
Since those early days in Covent Garden, Paul Smith’s success has spiralled and the label has become a hugely successful global brand. Paul Smith was the first designer to adopt the Union Jack in his classic-yet-quirky collections and he has become synonymous with British style and sharp tailoring.
History
Established in 1970.
Paul Smith’s introduction into fashion was completely accidental.
At the age of 16, with no career plans or qualifications, Paul Smith was propelled by his father into a menial job at the local clothing warehouse in his native Nottingham. However his real passion was sport and his ambition was to become a professional racing cyclist, until aged 17 years when cycling-mad Paul was in a terrible accident.
Six months in hospital followed and during this time Paul made some new friends. After leaving hospital he arranged to meet them again and by chance the meeting place was a local pub that was popular with the students from the local art college.
They talked of Mondrian, Warhol, Kokoshka, David Bailey and listened to the Rolling Stones, Miles Davis and much more. It was then Paul knew he wanted to be a part of this colourful world of ideas and excitement.
Within two years, Paul Smith was managing his first boutique in Nottingham and with the encouragement of his girlfriend Pauline Den
Meet the Business Owner
Paul S.
Business Owner
Paul Smith continues to be an integral part of the company; he is both designer and chairman. Paul Smith is continually involved in every aspect of the business and as a result, Paul Smith Limited retains a personal touch often lost in companies of a similar size.
