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History
Established in 2006.
London’s magical and inspirational toy shop.
Founded and created by two life long friends, Jasmine Guinness and Honey Bowdrey, HONEYJAM was launched in September 2006, and proved an instant success.
Honeyjam is inspired by our own childhood memories, we remember toyshops crammed to bursting with the most marvelous & desirable things — toys hung from the ceilings and tables laden with pocket money treats. Here at HONEYJAM we have all this and much more!
Meet the Business Owner
Honey and Jasmine G.
Business Owner
Honey Bowdrey has worked in retail for 17 years and is the mother of two girls and two boys.
Jasmine Guinness is a model, women’s wear designer (for very.co.uk),
co-founder of Clothesline charity and mother of two boys and one girl.