Place rating: 4 Shoreditch, London, United Kingdom
Always calm and friendly and helpful. A lovely locally owned business. I’ve been going here for 4 years after being mildly intimidated for the previous 4 years that it was another mad Bethnal Green Road shop. The optometrist is always happy to answer my questions about ophthalmology and have a mini geekchat about it. I’ve never bought frames from here, the range is more middling than trendy to be honest.