Frocks Away

Specialties

Womens and kids clothes, shoes and accessories. We specialise in kitting out the whole family in a friendly warm environment.

History

Established in 1984.

Frocks Away started life as Early Clothing, a small children’s boutique in North London. Nearly 30 years later we are still very much a part of the Muswell Hill scene, having evolved into an award winning and sophisticated answer to the life style needs of today’s modern women.

The brainchild of ex teachers Wendy MacGregor and Jo Prudence, Early Clothing soon established its self as ‘the’ place to buy stylish kids clothing at good prices with great service. And Wendy and Jo carefully juggled growing Frocks Away and its offerings with family life and the six children they had between them.

Flash-​forward nearly 30 years and those six kids are grown and the children’s clothes now sit happily along side trendy women’s garments, beautiful accessories and professionally fitted shoes. Sadly Jo left the business in 1998 but Wendy has risen to the challenge and in 2006 wendy’s eldest children Emma and Mark joined the family business.

Meet the Business Owner

Wendy M.

Business Owner

Wendy came to fashion retail via a pit stop as an art and PE teacher. Paul, Wendy’s husband, always says that Wendy taught P. E because it was the only thing she could spell. Now we all may laugh about this but this dyslexic businesswoman has guided Frocks Away through nearly 30 years and no fewer than three recessions. It’s Wendy’s down to earth sense of fun and fashion that has helped her. «A sense of humour and positive outlook has really helped me thought the years,» says Wendy «And now that my two kids have joined me in the business we certainly do laugh a lot! The fact they are mostly laughing at me is another thing all together.