Whenever I visit the Holborn area, I would more than likely walk pass Eton Shirts on Kingsway. I have bought quite a few shirts from Eton and I must say, they do last almost a lifetime in fact. Eton Shirts are a Swedish based shirt company in and they’re made in Sweden and Denmark. The cloths they use for Eton Shirts use are totally robust and very hard wearing. Of course you’ll pay a bit more for Eton Shirts but they are seriously worth it, when it comes to long lasting quality and hard-wearing. Please bare in mind, Eton Shirts Ltd have no affiliation to the Eton College in Berkshire, UK.