Chelsea Fishmonger

I grew up in Seattle, the city that brings you this little bite of digestible culture:
(Time allocated for those who skipped watching the video to go back and watch the frigggggin’ video. Do it.)
Aaaaand the plot thins when I insert the fact that I didn’t eat fish until I was 20 years old. I thought it was vile. When I was 20 I went on a study abroad program called Semester at Sea, and as you can imagine… seafood was on the daily menu for six months.
After one month of eating the only non-​fish alternative (peanut butter and jelly), I gave in. And I still haven’t forgiven myself for wasting a full month not eating the most amazing, fresh, delicious fish I’ve ever had. The reason it was so fantastic was that it was sourced directly from local fishers at each port we called at, so mahi-​mahi in Cuba, piranha in Brazil, skate in Cape Town… all the way around to king salmon in Alaska.
My fish from Chelsea Fishmonger brought me right back to my earlier experience. So fresh, so local, so delicious. And most importantly, so ethical. I spoke with an employee for about 20 minutes about their fishing practices which involve, among other responsible things, only stocking fish caught by softer inshore non-​destructive fishing methods.
Now I’m not just upset about the one month I didn’t eat fish on the ship, I’m upset about the 20 years I didn’t know places like Chelsea Fishmonger existed!

I love this unique little shop. There is a genuine consistency about their quality and they’re not too expensive either, considering the area. You do get what you pay for with fish though, so it’s worth every penny. Putting aside the excellent fish, which is available elsewhere in London if searched for, this shop has other amazing attributes. Every time I visit, the customers and staff are happy and enjoying their shopping experience and each others’ company. Additionally, the two lads who work there seem to know absolutely everything about fish — not only cooking and preparing, but fishing techniques, biology, environmental issues, everything! My trip to this shop always turns into an educational excursion. Keep it up lads — shops like this make us all happy.

The two guys who run the fishmonger are really nice and helpful, and they’re there everyday bringing you the freshest of fresh fish.
You can have an account with them or just buy as you need, and they have a great variety. Living in Chelsea you can imagine nothing is super cheap, but for those who can afford to splash out, try the plaice or sole, or get a nice piece of fresh salmon. The boys will even give you cooking tips if you’d like!

Best fishmonger in London, bar none. Amazing quality and friendly, knowledgeable staff.