Daily Record

«Real Scots read the Record, yeah.»
Well not anymore I’m afraid. Few papers have suffered more from the demise of print media than the Record, which has been toppled from its seemingly-​unassailable position at the top of Scotland’s newspaper charts by bitter rival, the Scottish Sun.
While this is in a small part down to price, the Glasgow-​based paper also saw many of its Celtic-​supporting readers boycott it following a story about the team night out in Newcastle, infamously-​titled «Thugs and Thieves».
Clever campaigns like «Gies A Game», which tried to fix up unemployed footballers with a club, have helped claw back some credibility for the paper. However, the news content still leans a little too much towards the sleazy side, which is even more ironic when it refers to the Scottish Sun as a «downmarket tabloid». Pot, meet kettle.