Luke 1977

This men’s clothes shop, just on the edge of Cabot Circus, has a pretty minimal style to it, with only a few rails of shirts, jeans and cardigans dotted about the place. A jacket here will set you back something in the region of £100 and if you’re looking for a polo shirt, that’ll be £50. All of the clothing is emblazoned with a small copy of the Luke 1977 logo — a British lion-​type design, presumably so that everyone can know just how much money you’ve got. Oh and, just to be clear, the style of this place is something that I can only describe as «chav chic». Hideously auto-​tuned music blares out over the shop floor and you’re sure to find yourself surrounded by a bunch of guys wearing unfeasibly white trainers. No place for the likes of me.