Base Design

Specialties

We don’t design for brands. We design for people interacting with brands.

Base is an international network of studios led by creatives. Base understands (context), defines (concept), brings (design), seeks (clarity), and builds (empathy). Base does Branding. Research. Strategy. Story. Concept. Art Direction. Design Environmental. Digital. Social. Branding with Base is about people, simplicity and common sense.

History

Established in 1993.

Base Design is a leading international branding firm specializing in brand strategy and identity. Base was founded in Brussels, Belgium in 1993 by Thierry Brunfaut and Dimitri Jeurissen and maintains studios in New York, Brussels, and Geneva. Base’s work lives at the intersection of business and culture, with clients in a multitude of media and industries including premier luxury and lifestyle brands in fashion, beauty and hospitality as well as arts and cultural institutions worldwide. Clients include: the Museum of Modern Art (MoMA), Fondation Louis Vuitton, Adidas, Eastpak, Maison Dandoy, Le Pain Quotidien, Caran d’Ache, Delvaux, Heschung, The Olympic Museum, NYCxDesign, Haus Der Kunst, Kanye West, Bank Degroof-​Petercam, Pantone, La Monnaie /​De Munt, Scarlett Johansson and many more.