Its, Puma, I mean its the same stuff wherever you go. Right? But the service here was superlative, the staff was extremely friendly, they helped me figure out this whole tax free business(shop for more than 155 euro, in a store. in a day .in a single transaction, and they will fill out a form for you which you take in the airport along with your merchandise and they will refund your tax– Approx 15%) and in all made the whole experience very pleasant. If you must get something from italy, what better than a jacket that says italy on it ! Let the fine folks at Puma help you out !